- In May 2024, Budweiser Brewing Group introduced Brutal Fruit Cider in the UK, a premium offering crafted to rejuvenate the cider market. This fruit cider features a mix of citrus, ruby apple, and delicate spice notes, showcased in a light pink hue reminiscent of cocktails. To boost its appeal among younger consumers, the brand collaborated with British singer Pixie Lott, supporting the launch through events and digital marketing efforts.
- In March 2024, Heineken unveiled Strongbow Zest cider, targeting younger drinkers and reinforcing its position in the cider segment. This new variant offers a lively flavor profile combining citrus and apple notes, delivering a crisp and invigorating experience. Heineken’s approach emphasizes catering to health-conscious individuals by providing a lower-calorie option that maintains great taste.
