“Awareness of Its Health Benefits”
The cod liver oil market is evolving with increasing consumer awareness of its health benefits, particularly its high omega-3 content and essential vitamins A and D. As demand for natural supplements grows, the market is witnessing innovations in product formulations and packaging. One key trend is the development of flavored and encapsulated cod liver oil products, designed to appeal to a broader audience, especially those who may find the taste of traditional oil unappealing. Manufacturers are also focusing on sustainable sourcing and advanced purification methods to enhance product quality and address environmental concerns. These innovations are helping to expand the consumer base and improve market accessibility, positioning the cod liver oil market for continued growth.
