- In January 2024, Wiley’s Finest introduced an updated version of its Cod Liver Oil+, now available in new formula packages that include Vitamin D, Vitamin E, and omega-3s EPA and DHA. This enhanced product is designed to support cognitive health, reduce stress, boost immunity, and promote eye health. The new formulation aims to offer comprehensive health benefits, further expanding its appeal to consumers seeking a multi-functional supplement
- In May 2022, Wiley's Finest, a leading American omega-3 fish oil manufacturer, launched Cod Liver Oil Plus, a MSC-certified omega-3 supplement enriched with lutein, zeaxanthin, and vitamins D3 and E. This product is specifically formulated to support brain health by combining high-quality omega-3s with additional nutrients beneficial for cognitive function. The inclusion of lutein and zeaxanthin further enhances the product’s appeal, particularly for consumers focused on eye and brain health
- In January 2022, Orkla Health, a prominent Norwegian fish oil manufacturer, acquired Vesterålen Marine Olje AS, a Norwegian company specializing in raw materials for the marine oil and protein industry. This acquisition was part of Orkla's strategy to strengthen its market position and expand its operations in the region. By integrating Vesterålen Marine Olje’s expertise, Orkla aims to enhance its product offerings and further develop its business in the marine-based health supplement sector
- In May 2021, Vesteraalens AS, a Norwegian seafood and marine ingredients company, received the ORIVO certification, which offers evidence-based testing and certification for products in the global feed and supplement industry. This certification, first introduced in 2014, verifies the authenticity and quality of marine-based products. By obtaining the ORIVO certification, Vesteraalens AS further solidified its commitment to providing high-quality, traceable ingredients for the health and nutrition sectors
- In March 2021, Nordic Naturals Inc., a U.S.-based company known for its healthy vitamins and supplements, partnered with Cloud Brigade to develop a custom e-commerce website. The newly launched Chinese-language marketing platform allowed Nordic Naturals to cater specifically to the Chinese market, expanding its reach in the region. This strategic move enabled the company to better serve Chinese consumers and strengthen its presence in the growing health and wellness market
