- In May 2024, Patrick Mahomes introduced Throne SPORTS COFFEE, a ready-to-drink iced coffee developed in partnership with beverage industry veteran Michael Fedele. As the lead investor, Mahomes helped craft a functional coffee formula that blends natural caffeine, flavors, and sweeteners with B vitamins, electrolytes, and BCAAs. Designed for active individuals, this beverage supports energy, hydration, and muscle recovery while maintaining low sugar and calorie content. Throne SPORTS COFFEE quickly gained traction, becoming a top-selling product on Amazon
- In January 2024, Melitta introduced eco-friendly packaging for its cone coffee filters, reinforcing its commitment to sustainability and environmental stewardship. The new packaging, made from 100% recycled paperboard, carries Forest Stewardship Council (FSC) and Biodegradable Products Institute (BPI) certifications, ensuring responsible sourcing and compostability. This initiative addresses consumer concerns about packaging waste, promoting a greener coffee experience. Melitta’s long-standing dedication to sustainable practices is further highlighted by its solar-powered roasting facility and partnerships with environmental organizations
- In February 2023, Jollibee Foods Corporation expanded its global footprint by acquiring South Korea’s Compose Coffee chain, a fast-growing value coffee brand. This strategic move aligns with Jollibee’s commitment to the coffee and tea segment, leveraging Compose Coffee’s 2,600+ franchised stores and high profitability margins. The acquisition strengthens Jollibee’s presence in Asia’s thriving coffee market, particularly in South Korea, which ranks third globally in coffee consumption per capita. The deal, valued enhances Jollibee’s international business revenue and store count
- In January 2023, Tata Consumer Products introduced Tata Coffee Grand Premium, a 100% coffee blend featuring flavour-locked decoction crystals that enhance taste and aroma. This premium instant coffee caters to non-South Indian markets, where consumers prefer pure coffee over chicory blends. The launch was accompanied by a captivating ASMR film, showcasing the sensory journey from bean to cup, emphasizing the signature ‘Shik Shik Shik’ sound of the decoction crystals. Tata Consumer aims to strengthen its coffee portfolio and expand its market presence
- In June 2022, Continental Coffee (CCL Products India Ltd.) introduced Continental THIS Turmeric Coffee Latte, a 3-in-1 premix combining premium coffee with the health benefits of turmeric. As the first branded player to offer this unique blend, Continental Coffee aimed to redefine functional beverages by integrating anti-inflammatory properties into a ready-to-drink format. Sourced from high-grade Indian coffee plantations, this premix delivers a bold flavor, rich aroma, and therapeutic benefits. Designed for modern consumers seeking wellness-focused options, it aligns with growing health-conscious trends
