- In March 2025, Method, a personal care brand renowned for its eco-conscious approach, made its retail debut at Ulta Beauty. The brand introduced a new line of body and hair mists, including two exclusive Dream Foam fragrances—Dark Cherry + Raspberry and French Vanilla + Coconut—available at over 1,400 Ulta Beauty stores across the U.S. and online. This launch also marked Method’s entry into a new product category, expanding its fragrance portfolio and strengthening its retail presence
- In October 2024, Superga Beauty, Cosmogen, and GBC collaborated to develop innovative formulation and application solutions in response to evolving consumer expectations around fragrances. The perfume industry, which experienced significant growth post-pandemic—+21% in 2021 and +15% in 2022—has been reshaped by younger consumers, especially Gen Z, who view fragrances as tools for self-expression, wellness, and confidence. This alliance aims to better align with modern fragrance consumption trends and values
