- In June 2023, Vellvette Lifestyle Private Limited, operating under the brand Sugar Cosmetics, inaugurated its first offline retail store in Bengaluru at Orion Mall. Covering 400 square feet, this expansion marks the brand’s strategic entry into brick-and-mortar retail to enhance customer engagement and expand its market presence
- In January 2023, Maybelline New York introduced the Fit Me Fresh Tint foundation, a multifunctional 2-in-1 product that combines skincare and makeup. Infused with pigments, vitamin C, and SPF 50, the launch caters to growing consumer demand for daily-use beauty products that offer both protection and nourishment
- In June 2022, L’Oréal relaunched its luxury brand Lancôme in the Indian market to tap into the rising appetite for premium beauty products. The move aims to attract consumers seeking indulgent and high-quality personal care experiences amid India's expanding luxury beauty segment
- In November 2021, The Estée Lauder Companies Inc. collaborated with Florida A&M University to launch a talent development program focused on supporting the next generation of Black professionals in travel retail. This initiative, featuring exclusive internships and scholarships, highlights the company’s commitment to fostering diversity and inclusion in the beauty industry
- In September 2021, Coty Inc. announced a partnership with Perfect Corp. to integrate artificial intelligence (AI) and augmented reality (AR) into its digital marketing strategies. This collaboration is designed to enhance customer experiences through virtual try-ons and innovative digital engagement across Coty’s cosmetic brands
