Global Craft Soda Market By Product Type (Natural, Organic), Target Consumer (Teenagers, Young Adults, Middle-Aged Adults), Distribution Channel (Supermarkets & Hypermarkets, Food Service & Drinking Places, Convenience & Specialty Stores, Online Stores, Other), Packaging Type (Bottles, Cans, Others), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) – Industry Trends and Forecast to 2026
Market Analysis: Global Craft Soda Market
Global craft soda market is expected to register a substantial CAGR of 5.1% in the forecast period of 2019-2026. The report contains data from the base year of 2018 and the historic year of 2017. The rise in the market value can be attributed to the rapid urbanization coupled with increasing consumption.
Market Definition: Global Craft Soda Market
Craft soda is a craft drink that is usually preferred as a healthy alternative to regular carbonated beverages. They are produced from natural ingredients, containing few or no preservatives, and are brewed in tiny lots. They are accessible in combinations of different fruit flavours that are either combined or used alone with traditional soda flavours such as ginger ale, root bear and sarsaparilla among others.
- Strict government guidelines for artificial ingredients and labelling and packaging will drive the market growth
- Rising population in developing countries along with the increasing consumer disposable income is expected to have a positive effect in the growth of the market
- The shifting consumer preference from high sugar drinks to low-sugar or mid-calorie beverages as well as choosing craft soda as an operative substitute for alcoholic drinks will propel the market growth
- Growing concern towards obesity and shifting consumer preferences towards natural and organic drinks may drive the growth of the market in the forecast period
- Increasing social awareness towards environmental concern may restrict the market growth
- Strict government initiatives regarding energy conservation will hamper the growth of the market in the forecast period
Market Segmentation: Global Craft Soda Market
By Product Type
By Target Consumer
- Young Adults
- Middle-Aged Adults
- Supermarkets & Hypermarkets
- Food Service & Drinking Places
- Convenience & Specialty Stores
- Online Stores
By Packaging Type
- North America
- South America
- Rest of South America
- United Kingdom
- Rest of Europe
- South Korea
- New Zealand
- Rest of Asia-Pacific
- Middle East and Africa
- South Africa
- Saudi Arabia
- United Arab Emirates
- Rest of Middle East and Africa
Key Developments in the Market:
- In June 2019, Hank’s Craft Soda’s parent company, Liberty Beverages has launched Aqwi Organics. Infused with sea salt and antioxidants from kelp, it is low calorie flavoured water in five flavours. This launch will help the company in expansion of the liberty beverages
- In February 2018, Coca-Cola launched two new flavours of craft soda which are georgia peach and california raspberry. The brand surveyed thousands of customers, experiencing 30 prospective fresh flavours before "peach and raspberry” get selected. The fresh flavours are sold individually or nationwide as 4-pack of 12-ounce glass bottles. With this launch coco-cola expanded its soft drink product portfolio
Global craft soda market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of craft soda market for Global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.
Key Market Competitors:
Few of the major competitors currently working in global craft soda market are Reeds inc., PepsiCo, JONES SODA CO., Celeste Cathryn Digital, Appalachian Brewing Company, BOYLAN BOTTLING, crookedbevco, THE COCA-COLA COMPANY, Q Tonic, LLC, TUXEN BREWING COMPANY, Keurig Dr Pepper, Inc., , Brix Soda Co, BUCKSNORT SODA COMPANY. ltd., Batch Craft Soda, Bai, Excel Bottling Company, DRY Soda Company, Peak Drive Beverages and Five Star Beverages among others.
Research Methodology: Global Craft Soda Market
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, other data models include vendor positioning grid, market time line analysis, market overview and guide, company positioning grid, company market share analysis, standards of measurement, top to bottom analysis and vendor share analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Key Insights in the report:
- Competitive analysis of key competitors involved in the market
- Complete analysis of market segmentation and which segments are set to flourish in the forecast period of 2019 to 2026
- Market drivers and restraints analysis along with the analysis of the market structure