Global Craft Soda Market – Industry Trends and Forecast to 2030

Global Craft Soda Market, By Product Type (Natural and Organic), Target Consumer (Teenagers, Young Adults, Middle-Aged and Adults), Distribution Channel (Supermarkets and Hypermarkets, Food Service and Drinking Places, Convenience and Specialty Stores, Online Stores and Other), Packaging Type (Bottles, Cans, and Others), By Flavor (Cola, Tropical Fruits, Berries, Others) – Industry Trends and Forecast to 2030.

Craft Soda Market Analysis and Size

Craft sodas are progressively observed as a preferred alternative for conventional or traditional soft drinks. Those consumers who are seeking for clean and healthier beverage options, mostly opt for craft soda. The “cola’ is expected to be the fastest growing flavor segment because it has a original, distinctive,  and non-traditional taste that exactly meets consumer desire for innovative, original,  and non-traditional soft drinks.

Data Bridge Market Research analyses that the craft soda market was valued at USD 687.12 million in 2022 and is expected to reach USD 1054.51 million by 2030, registering a CAGR of 5.50% during the forecast period of 2022 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Researcha also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.    

Craft Soda Market Scope and Segmentation

Market Definition

Craft soda is characterized under soft drinks. It means that the craft sodas are flavored and carbonated beverages. However, craft sodas are a healthier option than carbonated beverages because they contain few preservatives or no preservatives. Craft sodas are accessible in an extensive range of flavors in the market. These sodas are low in calories as compared to other standard sodas.

Craft Soda Market Dynamics

Drivers

• Surging product launches

The surging product launches and other innovations by market players will drive the market's growth rate. For instance, SkinTe which is a U.S.-based brand has launched mood-boosting sparkling and collagen-infused wellness soda at 1,289 Walmart stores in June 2022 across the country. In this launch the company will offer three variants to consumers such as White Tea Ginger, Green Tea Grapefruit, and Hibiscus Vanilla.

• Rising demand for healthy hydration products

Increasing demand for healthy hydration products positively affects the market's growth during the forecast period. Consumers are inclined more towards healthy beverages such as craft soda and other functional beverages. Increasing awareness among consumers regarding the health benefits of low-calorie drinks, which are prepared with natural ingredients, is the major factor that is expected to drive the demand for the healthy hydration drinks and propel the overall market’s growth in the forecast period.

Opportunities

• Rising awareness among consumers regarding unhealthy ingredients used in soft drinks.

Increasing awareness among consumers regarding unhealthy ingredients used in soft drinks is surging the growth of the market. Soft drinks are high in sugar which augments the insulin level in the body. Chemicals which are used for coloring soft drinks can also upsurge the chances of creating prostate cancer, breast cancer and pancreatic cancer. Augmented levels of sugar consumption can major factor to increase the chance of being diabetic. Tooth decay is one of the major side effect of carbonated drinks on the body. Soft drinks comprise added ingredients that are carcinogenic and acidogenic and thus causes weight gain and also cause corrosion of enamel from teeth. Thus, increasing demand of craft soda in the market will create immense opportunities for the market growth during the forecast period 2023-2030.  

Restraints/ Challenges

• High cost of craft soda

The high price of craft soda and limited speed of production hamper the market's growth. The cost of craft sodas can 3 times as much as a conventional soda. Now, they are available in 4 packs, rather than 6 packs or 12-packs. For instance, a 4-pack of 12-ounce glass bottles of Dry Sparkling costs USD 5.99, however which contains less soda than a regular carbonated beverage.

This craft soda market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the craft soda market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Covid-19 Impact on Global Craft Soda Market

An emergent trend of a conscious eating habits and healthier lifestyle during the COVID-19 pandemic have increased the demand and sales of craft sodas. Consumers are changing their diets by shifting their choices to healthier products such as beverages. Innovative product launches by companies with innovative packaging were becoming more popular during the pandemic. For instance, Jones Soda Co., a premium craft beverage manufacturer extended its product portfolio with advanced descriptive packaging in its bottles in June 2020.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2021, Virgil’s, a soda brand of Reed’s Inc., has launched three new Zero-sugar, Ketogenic-certified craft soda such as Dr. Better, Grapefruit and Ginger Ale. Companies are more focusing on strategic acquisitions to reinforce their positions and increase their presence in the industry.
• In 2021, Jones Soda Co. introduced its first mass-market variety of 12-packs and a rotating series of special flavours that will change every 6 months. Both line additions are accessible in retail distribution channels all over the United States

Global Craft Soda Market Scope

The craft soda market is segmented on the basis product type, target consumer, distribution channel, packaging type and flavor. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Natural
• Organic

Target Consumer

• Teenagers
• Young Adults
• Middle-Aged
• Adults

Distribution Channel

• Supermarkets and Hypermarkets
• Food Service and Drinking Places
• Convenience and Specialty Stores
• Online Stores
• Other

Packaging Type

• Bottles
• Cans
• Others

Flavor

• Cola
• Tropical Fruits
• Berries
• Others

Craft Soda Market Regional Analysis/Insights

The craft soda market is analyzed and market size insights and trends are provided by country, product type, target consumer, distribution channel, packaging type and flavor as referenced above.

The countries covered in the craft soda market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America dominates the craft soda market in terms of revenue and market share. This is mainly due to the growing awareness regarding health among consumers. Moreover, high obesity rate is also an important factor which is fostering the growth of the market in this region.

Asia-Pacific is expected to be the fastest developing region during the forecast period of 2023-2030 due to increasing westernization, urbanization, changing lifestyle, and increasing personal disposable income. Also, increasing shift toward low sugar or mild calorie drinks from sugar-loaded drinks to and will also create lucrative market growth opportunities.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Craft Soda Market Share Analysis

The craft soda market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to craft soda market.

Some of the major players operating in the craft soda market are:

• Appalachian Brewing Company (U.S.)
• SIPP ECO BEVERAGE CO, INC (U.S.)
• Boylan Bottling (U.S.)
• PepsiCo, Inc (U.S.)
• Jones Soda Co.(U.S.)
• Reed’s Inc. (U.S.)
• Tuxen Brewing (Denmark)
• Organic soda pops (U.S.)
• Batch Craft Soda (U.S.)
• The Coca-Cola Company (U.S.)
• Dry Soda (U.S.)
• Craft Soda Co. (U.S.)
• Keurig Dr Pepper Inc. (U.S.)