- In March 2022 Adobe announced a new Customer Journey Analytics feature under Adobe's Experience Cloud. Adobe introduced a new experimentation feature in Journey Analytics that allows businesses to test real-world scenarios and analyze their results to better understand how even minor changes can affect the overall customer journey across their various products. For Adobe's ability to discover customer segments, the Adobe Customer Data Platform [CDP] and Customer Journey Analytics have also been integrated.
- In January 2022 SAS Customer Intelligence 360 automatically discovered better options for looking for common attributes among customer data. This embedded customer analytics improves customer insights using Artificial Intelligence and Machine Learning. It also offers out-of-the-box analytical automation support to assist customers in making decisions.
