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Global Customer Analytics Market – Industry Trends and Forecast to 2028

  • ICT
  • Upcoming Report
  • Apr 2021
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Customer Analytics Market, By Component (Solution and Services), Data Source (Web, Social Media, Smartphone, Email, Store, Call Centre, Others), Application (Brand Management, Campaign Management, Churn Management, Customer Behavioural Analysis, Product Management and Others), Deployment Mode (Cloud and On- Premises), Organization Size (Small and Medium-Sized Enterprises and Large Enterprises), End User Industry (Banking, Financial Services, and Insurance (BFSI), Retail and ecommerce, Telecommunications and IT, Energy and Utilities, Manufacturing, Transportation and Logistics, Government and Defence, Healthcare and Life Sciences, Media and Entertainment, Travel and Hospitality and Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028

Customer Analytics Market Market Analysis and Insights : Global Customer Analytics Market

Data Bridge Market Research analyses that the customer analytics market will exhibit a CAGR of 17.90% for the forecast period of 2021-2028. Rising demand for business process automation solutions, rising need to understand the consumer buying behaviour and increased adoption of advanced technological solutions such as artificial intelligence and machine earning are the major factors driving the growth of customer analytics market.

In simple terms, analytics is an examination or analysis of data. This is done with the help of sophisticated techniques and tools such as artificial intelligence, data mining, machine learning, semantic analysis, neural networks and multivariate statistics. Analytics offers effective decision making and improves the efficiency of operations. Thus, consumer analytics can be defined as collection of information pertaining to the customer’s buying behaviour so as to make effective decisions and forecasts for the future.

Rising expenditure for research and development activities on customer analytics is creating lucrative growth opportunities for the market. Rising demand to streamline the business operations and make decisions by understanding the consumer consumption and buying behaviour will further induce growth in the customer analytics market.

However, dearth of skilled professionals or trained personnel will pose a major challenge to the growth of analytics market. Data security issues and privacy concerns will further create hurdles for the market growth.

This customer analytics market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market. To gain more info on customer analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Customer Analytics Market Scope and Market Size

The customer analytics market is segmented on the basis of component, data source, application, deployment mode, organization size and end user industry. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target market.

  • On the basis of component, the customer analytics market is segmented into solution and services. Solution segment is sub-segmented into social media analytical tools, web analytical tools, dashboard and reporting tools, voice of customer (VOC), ETL (extract, transform, and load) and analytical modules/tools. Services segment is sub-segmented into consulting services, support and maintenance, education and training and integration and deployment.
  • On the basis of data source, the market is segmented into web, social media, smartphone, email, store, call centre and others.
  • On the basis of application, the market is segmented into brand management, campaign management, churn management, customer behavioural analysis, product management and others.
  • On the basis of deployment mode, the customer analytics market is segmented into cloud and on- premises.
  • On the basis of organization size, the customer analytics market is segmented into small and medium-sized enterprises and large enterprises.
  • On the basis of end user industry, the customer analytics market is segmented into banking, financial services, and insurance (BFSI), retail and ecommerce, telecommunications and IT, energy and utilities, manufacturing, transportation and logistics, government and defence, healthcare and life sciences, media and entertainment, travel and hospitality and others.

Global Customer Analytics Market Country Level Analysis

The customer analytics market is analysed and market size, volume information is provided by country, component, data source, application, deployment mode, organization size and end user industry as referenced above.

The countries covered in the customer analytics market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.  

North America holds a prominent share in the global customer analytics market owing to the earliest adoption of advanced technological solutions such as artificial intelligence and machine learning. Also, the dominance is a result of prevalence of major key players spread across countries in this region. The USA and Canada have emerged to be the major contributors. Asia-Pacific on the other hand is projected to score the highest CAGR for the forecast period owing to increased adoption of customer analytics solutions by the various end user industries.  

The country section of the customer analytics market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Customer Analytics Market Share Analysis

The customer analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to customer analytics market.

The major players covered in the customer analytics market report are IBM, Oracle, Microsoft, SAP, Hewlett Packard Enterprise Development LP, IMS Software, SAS Institute Inc., Teradata., Salesforce.com, Inc., Mixpanel., Manthan Software Services Pvt. Ltd., Second Measure, Absolutdata., NGDATA, Inc., Customer Analytics., Neustar, Inc., NICE Ltd., Segment.io, Inc., Caliber UX, Inc., dba CaliberMind and Amperity, Inc. among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Customization Available : Global Customer Analytics Market

Data Bridge Market Research is a leader in consulting and advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customised to include production cost analysis, trade route analysis, price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), import export and grey area results data, literature review, consumer analysis and product base analysis. Market analysis of target competitors can be analysed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.


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