- In June 2024, Arvind Limited inaugurated a state-of-the-art eco-efficient denim manufacturing plant in Gujarat, reinforcing its commitment to sustainable production. This facility boasts an annual capacity of 50 million meters, achieving an impressive 90% reduction in water usage through advanced recycling and conservation technologies. The initiative aligns with Arvind’s broader environmental goals, including reducing greenhouse gas emissions and promoting responsible textile manufacturing
- In May 2023, ISKO introduced its R-TWO 50+ collection, featuring denim fabrics made with over 50% reused and recycled materials. This launch highlights the industry’s shift towards circularity, reducing natural resource consumption and carbon footprint. The collection is GRS-certified, ensuring traceability and sustainability throughout the supply chain. Available in over 200 retail chains worldwide, R-TWO 50+ integrates innovative fiber technology, promoting responsible fashion
- In March 2024, QVC partnered with NYDJ to introduce the Marilyn Straight Adapt-Denim™ jean, the brand’s first wheelchair-fit design. This adaptive denim features adjusted fit points, including a higher back rise, lower front rise, flat seams, faux front pockets, and woven tags, ensuring comfort and accessibility for millions of wheelchair users. The jeans incorporate inner elastic adjustments, an elastic back waist, and a functional fly with snap closure, crafted from Sure Stretch® fabric with Lift Tuck® technology
- In August 2023, Cone Denim collaborated with Recover™ to launch denim yarns made from high-quality recycled fibers, significantly reducing virgin cotton usage by 40%. This partnership aligns with the industry’s shift toward circular fashion, integrating sustainable materials into denim production. The initiative supports environmental conservation, lowering water consumption and carbon footprint while maintaining fabric durability and quality. Available across global retail chains, these yarns promote responsible sourcing and textile innovation
- In March 2022, H&M Hennes & Mauritz AB launched the Capsule Collection, a denim line designed with a strong emphasis on water conservation. The brand collaborated with suppliers utilizing recycled water systems, ensuring minimal water usage throughout the manufacturing process. The collection features low-impact Environmental Impact Measurement (EIM) Score washes, water-saving dyeing technologies, and laser printing techniques to reduce chemical-intensive processes. Inspired by late 1990s and early Y2K fashion, it includes flared jeans, dungarees, mini-skirts, and denim shirts
