- In May 2024, Signet Jewelers partnered with De Beers to promote natural diamond jewelry to a new generation of U.S. couples, anticipating a 25% increase in engagements over the next three years. The collaboration leverages Signet’s retail brands and De Beers’ expertise in iconic campaigns, featuring digital content, in-store experiences, and staff training to highlight the rarity and timelessness of natural diamonds. A new marketing campaign will roll out in the third quarter, reinforcing consumer awareness and educating Signet’s 20,000 sales associates on the unique attributes of natural diamonds
- In April 2022, De Beers Group signed two Mineral Investment Contracts (MICs) with the Government of Angola for license areas in north-eastern Angola. This partnership follows substantial reforms in Angola’s diamond sector, enabling De Beers to resume exploration in the country after years of absence. The MICs cover all stages of diamond resource development, from exploration to mining, spanning 35 years. Each concession area is managed by a joint venture between De Beers Group and Endiama, Angola’s state-owned diamond company, with De Beers holding a substantial majority stake
- In March 2022, Rio Tinto completed the acquisition of the remaining 40% stake in the Diavik Diamond Mine, making it the sole owner of the operation. The mine, located 200 km south of the Arctic Circle, is known for producing high-quality Canadian diamonds. This strategic move strengthens Rio Tinto’s control over production, ensuring long-term sustainability and reinforcing its global presence in the diamond mining sector
- In November 2021, Signet Jewelers Limited finalized its acquisition of Diamonds Direct USA Inc. This strategic move expands Signet’s presence in the accessible luxury and bridal diamond segments, integrating Diamonds Direct’s retail network into its operations. The acquisition strengthens Signet’s market position, providing new customer opportunities and enhancing lifetime customer relationships
- In August 2021, KGK Group launched a diamond manufacturing facility in Saurimo, Angola, strengthening its presence in the region’s diamond sector. The facility was inaugurated by Angola’s President João Lourenço, alongside industry leaders and government officials. This expansion aligns with Angola’s diamond beneficiation initiatives, supporting local processing capabilities and employment growth. The factory, equipped with advanced Synova and Galaxy machines, has an installed capacity of 25,000 carats per month, creating 300 jobs, with plans to expand to 800 worker
