- The diet and nutrition apps market are currently witnessing strong growth, with apps such as MyFitnessPal surpassing 200 million users globally as of 2024, offering features such as barcode scanning, calorie tracking, and personalized nutrition goals
- Platforms such as Noom, which reported over 45 million downloads, are being widely adopted for their psychology-based approach to weight loss and structured meal planning, making them popular among individuals seeking sustainable health changes
- Real-time syncing with wearable devices such as Fitbit, Garmin, and Apple Watch is becoming a standard feature, allowing users to track food intake, physical activity, heart rate, and sleep patterns all in one ecosystem, enhancing the app's utility and user retention
- Subscription-based models are on the rise, with apps such as Cronometer and Yazio reporting a significant increase in premium subscribers who access customized meal plans, macronutrient analysis, and expert guidance
- For instance, Cronometer reported a 30 percent rise in paid users in 2023 due to growing interest in detailed nutrition tracking
- The market is evolving with cutting-edge innovations such as artificial intelligence and machine learning
- For instance, Lifesum uses AI to generate meal suggestions based on eating habits, and for instance, HealthifyMe features an AI assistant named Ria that offers real-time diet and fitness recommendations to users
