Global Diet and Nutrition Apps Market - Industry Trends and Forecast to 2031

Global Diet and Nutrition Apps Market, By Type (Nutrition Tracking App, Activity Tracking App, Social Platform Apps, Wager Apps, and Others), Products (Smartphones, Wearable Devices, and Tablets), Gender (Women and Men), Age (Adults, Teenagers, and Aged), Platform (Android, IOS, Windows, and Others), End-User (Fitness Centers, Healthcare Industries, Homecare Settings, and Others) - Industry Trends and Forecast to 2031.

Diet and Nutrition Apps Market Analysis and Size

Diet and nutrition apps often offer personalized meal planning based on individual preferences, dietary restrictions, and health goals. These apps track users' daily food intake, provide nutritional insights, and sometimes use algorithms to suggest optimal meal choices, fostering a more informed and tailored approach to maintaining a healthy diet.

Data Bridge Market Research analyses the global diet and nutrition apps market, which was USD 9,655.78 million in 2023, is expected to reach USD 35,346.09 million by 2031, and is expected to undergo a CAGR of 17.61% during the forecast period of 2024-2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation      

Market Definition

Diet and nutrition apps are designed to assist individuals in managing their dietary and nutritional habits. These apps typically offer features such as meal tracking, calorie counting, and nutritional analysis. With an increasing focus on health and wellness, users utilize these apps to monitor their food intake, set fitness goals, and make informed decisions about their nutrition.

Global Diet and Nutrition Apps Market Dynamics

Drivers

• Growing Health and Wellness Awareness

Individuals are getting more conscious of the importance of a healthy lifestyle, there is a rising demand for tools that facilitate better dietary choices. Diet and nutrition apps address this need by providing users with personalized insights, meal tracking features, and health-related information. The awareness of the impact of nutrition on well-being motivates people to actively seek and adopt digital solutions that assist them in managing their diets, making the market for these apps thrive.

• Increase in Digitalization

Digitalization expands the global diet and nutrition apps market by providing accessible and personalized solutions for health-conscious consumers. The proliferation of smartphones and smart devices has facilitated widespread adoption of diet and nutrition apps, enabling users to track their dietary habits, set fitness goals, and receive real-time guidance. The seamless integration of digital platforms with health monitoring devices enhances user engagement, fostering a data-driven approach to wellness. The evolving landscape of digital solutions is reshaping the way people manage their diets and nutrition, driving the market's upward trajectory.

Opportunities

• Corporate Wellness Programs

Corporate wellness programs aim to enhance the health and well-being of employees within a company. These initiatives often include fitness programs, stress management, mental health support, and nutrition education. Within the global diet and nutrition apps market, the opportunity lies in integrating corporate wellness programs with digital platforms. This synergy can offer nutrition guidance, fitness tracking, and creating a holistic approach to employee well-being. The market potential lies in catering to the growing demand for convenient and accessible solutions that promote healthy lifestyles, fostering a more productive and engaged workforce.

• Partnerships with Healthcare Providers

Partnerships with healthcare providers present a significant opportunity for the global diet and nutrition apps market. Collaborating with healthcare institutions allows apps to integrate medical expertise and data, enhancing the credibility and accuracy of nutritional recommendations. Such partnerships increase user trust and facilitate a more holistic approach to health management by combining dietary guidance with professional medical insights, thereby positioning diet and nutrition apps as valuable tools in comprehensive healthcare strategies.

Restraints/ Challenges

• Increasing Privacy Concerns amongst Consumers Regarding Usage of  Diet and Nutrition Apps

Privacy concerns serve as a significant restraint in the global diet and nutrition apps market. Users often share sensitive personal data, including dietary preferences and health conditions, raising apprehensions about the security and confidentiality of such information. Instances of data breaches or unauthorized access can erode user trust, hindering widespread adoption. The potential misuse or mishandling of personal data poses a substantial barrier to user engagement, as individuals may be reluctant to disclose sensitive details crucial for personalized diet and nutrition recommendations.

• Socio-Cultural Variances in Dietary Habits

The global diet and nutrition apps market faces a significant challenge due to socio-cultural variations in dietary habits. The effectiveness of these apps is hindered as they may not adequately cater to diverse cultural preferences, limiting their relevance and applicability in different regions. This challenge arises from the fact that dietary choices are deeply influenced by cultural factors, and apps may not always align with or accommodate these variations. As a result, users from different cultural backgrounds may find the content and recommendations less tailored to their specific needs, reducing the effectiveness and adoption of diet and nutrition apps on a global scale.

This global diet and nutrition apps market,  report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global diet and nutrition apps market, contact data bridge market research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In October 2023, HealthifyMe Wellness Pvt Ltd, the Indian subsidiary, disclosed a standalone operating revenue of INR 228.7 crore, marking a significant surge from the previous fiscal year's INR 185 crore, as per regulatory filings. The notable growth was propelled by a 25% increase in nutrition and wellness coaching services, reaching INR 139 crore, up from INR 111.6 crore in the preceding fiscal year
• In October 2023, Noom expanded its services for employers with the introduction of Noom Med, a clinical obesity management solution. Unveiled at HLTH 2023 in Las Vegas, Noom Med is tailored for individuals seeking additional clinical support in their weight loss journey. The program offers access to clinicians and medications, including GLP-1s, augmenting Noom's digital weight loss support platform
• In July 2021, Noom, a prominent digital health platform specializing in behavior change, and LifeScan, a global leader in blood glucose monitoring with 20 million people with diabetes, announced a comprehensive partnership expansion. The collaboration aims to empower individuals with diabetes through Noom's Diabetes Support Program, featuring psychology-based articles, educational tools such as blood glucose level tracking, and more. Together, LifeScan and Noom strive to provide the knowledge and resources necessary for sustained lifestyle changes
• In April 2021, Adidas Runtastic collaborated with Tooz Technologies to pioneer an immersive running experience for athletes using smart glasses for sports. This collaboration marked the commencement of research into next-gen wearable technology, promising innovative developments in the realm of sports and fitness

Global Diet and Nutrition Apps Market Scope

The global diet and nutrition apps market is segmented on the basis of type, products, gender, age, platform, and end-user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Nutrition Tracking App
• Activity Tracking App
• Social Platform Apps
• Meal planning Apps
• Calorie Counting Apps
• Weight Loss/Gain Tracking Apps
• Wager Apps
• Others

Products

• Smartphones
• Wearable Devices
•  Tablets

Gender

• Women
• Men

Age

• Adults
• Teenagers
• Aged

Platform

• Android
• IOS
• Windows
• Others

End-user

• Fitness Centers
• Healthcare Industries
• Homecare Settings
• Others

Global Diet and Nutrition Apps Market Regional Analysis/Insights

The global diet and nutrition apps market is analysed and market size insights and trends are provided by type, products, gender, age, platform, and end-user as referenced above.

The countries covered in global diet and nutrition apps market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America is expected to dominate the diet and nutrition apps market, driven by the strong presence of key industry players and widespread smartphone adoption. The region's high smartphone usage serves as a primary platform for accessing diet and nutrition apps. Additionally, the population's heightened awareness and concern about dietary habits and nutritional content further contribute to the market dominance in North America.

The Asia-Pacific is expected to experience rapid growth in the diet and nutrition apps market, due to a rising health-conscious population, expanding smartphone penetration, and an increasing awareness of personalized nutrition. A growing population that actively embraces digital solutions for managing dietary preferences and wellness propels the dynamic market expansion in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Diet and Nutrition Apps Market Share Analysis

The global diet and nutrition apps market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to global diet and nutrition apps market.

Some of the major players operating in the global diet and nutrition apps market are:

• Azumio Inc. (U.S.)
• MyFitnessPal, Inc.(U.S.)
• Noom, Inc. (U.S.)
• Lifesum Ab (Sweden)
• FitNow, Inc. (U.S.)
• MyNetDiary Inc. (U.S.)
• Innit International SCA (U.S.)
• The Kroger Co. (U.S.)
• mySugr GmbH (Austria)
• FatSecret (Australia)
• HappyCow's Healthy Eating Guide(U.S.)
• HealthifyMe Wellness Private Limited (India)
• Fitocracy (U.S.)
• Wombat Apps LLC (U.S.)
• Cronometer Software Inc. (Canada)
• Syndigo LLC (U.S.)
• foodvisor.io (France)
• Eat This Much Inc. (U.S.)
• asken Inc. (U.S.)
• Leaf Group Ltd. (U.S.)
• Avatar Nutrition LLC (U.S.)