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In July 2023, Google Ads introduced a new auto-generated advertisement tool powered by generative artificial intelligence and large language models. This innovation enables marketers to automatically generate campaign workflows using simple prompts, making ad creation faster and more efficient. It benefits advertisers by streamlining processes and enhancing campaign management, impacting the digital marketing landscape with increased automation
- In May 2022, Accenture plc and SAP SE launched a joint service focused on cloud migration and continuous innovation for large enterprises. The offering integrates SAP’s RISE solution with Accenture’s SOAR services, enriched by customized cloud solutions and intelligent tools, delivered through a seamless as-a-service model. This collaboration helps businesses accelerate their digital transformation and drive ongoing innovation while simplifying cloud adoption
