- In March 2025, Imperial Brands launched new e-cigarette kits and fruit-flavored pods in anticipation of the U.K.'s upcoming ban on disposable e-cigarettes, effective June 1. This strategic move is expected to boost demand for reusable vape kits, positioning the company to capture market share from consumers transitioning away from disposables. The introduction reinforces the market shift toward sustainable, compliant vaping alternatives and strengthens Imperial Brands’ foothold in the evolving regulatory landscape
- In December 2024, Select Vape introduced a new line of vape starter kits from brands such as GeekVape, Vaporesso, and Lost Vape, targeting beginner users. These all-in-one kits simplify the vaping experience, making it more accessible for first-time users. This product launch is likely to expand the customer base for e-cigarette kits, supporting market growth by addressing the needs of novice vapers and encouraging long-term product adoption through ease of use and trusted brand offerings
- In June 2022, Supreme agreed to acquire the vaping brand Liberty Flights Holdings for GBP 14.75 million. The acquisition includes an initial payment of GBP 7.75 million, GBP 2 million in deferred consideration, and up to GBP 5 million in performance-related earn-out payments
- In August 2021, Philip Morris International Inc. launched the IQOS ILUMA in Japan. This new addition to the IQOS line is the brand's first tobacco-heating system to feature induction-heating technology, eliminating the need for a blade and requiring no cleaning
