“Sustainability and Energy Efficiency Driving Formulation Innovation”
- A major trend shaping the global elastomeric coating market is the shift towards eco-friendly, energy-efficient formulations. Rising environmental regulations and increasing demand for green building solutions are pushing manufacturers to develop coatings with low VOCs, solar reflectivity, and longer lifespans
- For instance, PPG Industries launched its solar reflective elastomeric roof coatings targeting commercial buildings to reduce cooling costs and carbon footprint. Similarly, Sherwin-Williams offers high-performance formulations with excellent thermal insulation and UV resistance for industrial applications
- Elastomeric coatings now often include cool roof technologies, offering energy savings by reflecting more sunlight and absorbing less heat. These coatings help maintain interior comfort, reducing dependency on air conditioning and supporting LEED certifications
- Innovation is also driven by demand for biobased ingredients, water-based systems, and recyclable packaging, aligning with sustainability goals of both manufacturers and end-users
- Companies such as BASF and Henry Company are investing in R&D for next-gen coatings that combine durability with eco-friendliness, targeting applications in both residential and commercial sectors
- As the global construction industry continues to prioritize sustainability, green elastomeric coatings are expected to see robust growth, especially in regions such as Europe and North America, where environmental compliance is stringent
