Global Electric Blankets Market – Industry Trends and Forecast to 2031

Global Electric Blankets Market, By Type (Over Blankets, Under Blankets, and Electric Pads), End User (Hotel, Hospital, and Household), Price Range (Economy, Mid-range, and Premium), Size (Single Size, Full/Queen Size and King Size), Material (Wool, Cotton, Polyester, Acrylic, and Other Materials), Sales Channel (Direct and Indirect) - Industry Trends and Forecast to 2031.

Electric Blankets Market Analysis and Size

The global electric blanket market is witnessing significant growth, particularly in the segment utilizing 15 to 115 watts. This range offers versatility in heating options, catering to diverse consumer preferences. Modern "low voltage" electric blankets, operating on 12 to 24 volts with thin carbon fiber wires, are gaining popularity due to their enhanced safety features and energy efficiency. This trend reflects a shift towards more technologically advanced and environmentally conscious heating solutions, driving innovation and market expansion.

Global electric blankets market size was valued at USD 1.10 billion in 2023 and is projected to reach USD 1.99 billion by 2031, with a CAGR of 7.70 % during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.

Report Scope and Market Segmentation

Market Definition

An electric blanket is a bedding accessory that contains insulated wires embedded within the fabric. These wires are connected to an electrical power source, allowing the blanket to generate heat when turned on. Users can adjust the temperature settings to their preference, providing warmth during cold weather. Electric blankets are designed with safety features such as automatic shut-off and temperature controls to prevent overheating and ensure user comfort.

Electric Blankets Market Dynamics

Drivers

• Demand for Customizable Temperature Settings

The demand for customizable temperature settings in electric blankets is driven by consumers' desire for personalized comfort and control over their sleeping environment. This feature allows users to adjust the warmth according to their individual preferences, catering to varying needs throughout the night or changing weather conditions. Customizable temperature settings enhance the user experience by providing flexibility and ensuring optimal comfort, which is particularly appealing to individuals with different heat sensitivities or those sharing a bed with different temperature preferences. As a result, electric blankets offering this feature tend to enjoy higher demand and market acceptance due to their ability to meet diverse consumer requirements.

• Urbanization and Smaller Living Spaces

Urbanization and smaller living spaces drive the demand for electric blankets due to their space-saving and efficient heating capabilities. As urban areas witness denser populations and smaller living spaces, traditional heating solutions such as bulky heaters become less practical. Electric blankets offer a compact and portable alternative, allowing individuals to stay warm without taking up valuable floor space. In addition, their ability to provide localized warmth enables users to heat specific areas without needing to heat an entire room, making them ideal for apartments, studios, and other small living spaces where centralized heating may be insufficient or costly.

Opportunities

• Safety Features for Consumer Reassurance

Safety features are critical drivers of the electric blanket market, offering consumers reassurance and peace of mind. These features include automatic shut-off mechanisms to prevent overheating, insulated wiring to reduce the risk of electrical shocks, and certifications ensuring compliance with safety standards. By prioritizing safety, manufacturers instill trust in their products, alleviating concerns about potential hazards associated with electric blankets. Consumer confidence in the safety of these products encourages adoption, driving market growth. In addition, as safety regulations become more stringent, manufacturers invest in enhancing safety features to meet compliance requirements and maintain consumer trust, further solidifying the importance of safety in driving market demand.

• Expansion of Online Retail Channels

The expansion of online retail channels plays a significant role in driving the electric blanket market by increasing accessibility and convenience for consumers. Online platforms offer a wide selection of electric blanket products, allowing shoppers to compare features, prices, and reviews easily. This accessibility expands the reach of electric blanket manufacturers to a global audience, enabling them to tap into new markets and demographics. Moreover, online retail channels often feature exclusive deals, discounts, and promotions, attracting cost-conscious consumers. The convenience of online shopping, coupled with doorstep delivery, enhances the overall purchasing experience, contributing to the growth of the electric blanket market through increased sales and market penetration.

Restraints/Challenges

• High Initial Cost for Premium Products

The high initial cost of premium electric blankets can act as a restraint on the market. While these blankets offer advanced features such as superior materials, customizable settings, and enhanced safety measures, their higher price point may deter price-sensitive consumers. Although premium blankets may provide long-term benefits such as durability and improved performance, the upfront investment may be perceived as prohibitive compared to conventional bedding options or lower-priced electric blankets. As a result, some consumers may opt for more affordable alternatives, limiting the market potential for premium electric blankets and affecting their market penetration despite their superior quality and features.

• Dependency on Electricity Supply

The dependency on electricity supply poses a significant restraint on the electric blanket market. Unsuch as traditional blankets, electric blankets require a constant power source to operate effectively. This dependency limits their usability in regions with unreliable or intermittent electricity supply, as well as during power outages or emergencies. In addition, the need for electricity restricts the portability of electric blankets, making them less suitable for outdoor activities or travel. As a result, consumers in areas prone to power disruptions or those seeking versatile heating solutions may opt for non-electric alternatives, reducing the market potential and adoption of electric blankets in such regions or scenarios.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Electric Blankets Market Scope

The market is segmented into six notable segments which are based on type, end user, price range, size, material, and sales channel. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Over Blankets
• Under Blankets
• Electric Pads

End User

• Hotel
• Hospital
• Household

Price Range

• Economy
• Mid-range
• Premium

Size

• Single Size
• Full/Queen Size
• King Size

Material

• Wool
• Cotton
• Polyester
• Acrylic
• Other Materials

Sales Channel

• Direct
• Indirect

Electric Blankets Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by type, end user, price range, size, material, and sales channel as referenced above.

The countries covered in the market report are U.S., Canada and Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina and Rest of South America.

Europe is poised to dominate the electric blankets  market due to its robust economy, high disposable incomes, and strong consumer demand for luxury goods. In addtion, the region benefits from advanced gemstone cutting and jewelry manufacturing capabilities, further enhancing its competitive edge in the market.

Asia Pacific is anticipated to be the fastest-growing region in the electric blankets  market due to rising disposable incomes, increasing urbanization, and growing consumer interest in luxury goods. Moreover, the region boasts rich gemstone deposits and a thriving jewelry manufacturing industry, fueling market expansion.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Electric Blankets Market Share Analysis

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• American Blanket Company (U.S.)
• Pendleton Woolen Mills (U.S.)
• Amritsar Swadeshi Textile Corporation Pvt. Ltd. (India)
• Hudson's Bay Company (Canada)
• Boll & Branch (U.S.)
• URBANARA GmbH (Germany)
• Shanghai Easun Group (China)
• Medline Industries, Inc. (U.S.)
• Chellco Industries Limited (Nigeria)
• Biddeford Blankets, LLC (U.S.)
• Youngman Woollen Mills Private Limited (India)
• Morphy Richards (England)
• Silentnight Group Limited (U.K.)
• Barker Textiles UAB (Lithuania)
• Kanata Blanket Co. (Canada)
• Faribault Woolen Mill. (U.S.)