Global Electric Blankets Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Electric Blankets Market Size

• The global electric blankets market size was valued at USD 1.18 billion in 2024 and is expected to reach USD 2.14 billion by 2032, at a CAGR of 7.70% during the forecast period
• The market growth is largely fueled by the rising demand for energy-efficient heating alternatives and technological advancements in electric blankets, including smart temperature control, automatic shut-off, and voice-activated features, leading to increased digitalization in personal comfort products across residential and healthcare settings
• Furthermore, growing consumer preference for convenient, safe, and customizable heating solutions is establishing electric blankets as a preferred choice for both household and medical applications. These converging factors are accelerating product adoption, thereby significantly boosting the market's growth

Electric Blankets Market Analysis

• Electric blankets, offering efficient and customizable personal heating solutions, are increasingly vital components of modern home comfort and energy-saving practices across residential, healthcare, and hospitality settings due to their ability to provide targeted warmth, improved sleep quality, and relief from joint or muscle discomfort
• The escalating demand for electric blankets is primarily fueled by rising consumer awareness of energy-efficient alternatives to central heating, technological advancements such as smart temperature control and automatic shut-off, and a growing preference for convenient, safe, and comfortable heating solutions
• Europe dominated the electric blankets market with a share of 23.3% in 2024, due to colder climatic conditions, rising energy costs, and a growing preference for energy-efficient personal heating solutions
• Asia-Pacific is expected to be the fastest growing region in the electric blankets market during the forecast period due to rising disposable incomes, increasing awareness of sleep comfort, and growing demand for energy-efficient heating across countries such as China, Japan, and South Korea
• Polyester segment dominated the market with a market share of 54.8% in 2024, due to its affordability, durability, and excellent heat retention properties. Polyester electric blankets are widely preferred for their lightweight structure, ease of maintenance, and resistance to wrinkles and shrinkage, making them suitable for everyday use in diverse climates

Report Scope and Electric Blankets Market Segmentation   

Electric Blankets Market Trends

“Rising Urbanization and Smaller Living Space”

• A significant and accelerating trend in the electric blankets market is the increasing demand for compact, efficient heating solutions driven by urbanization and reduced living space, particularly in metropolitan areas where housing sizes are shrinking
  • For instance, portable and lightweight electric blankets designed for easy storage and minimal space usage are gaining popularity among urban consumers living in apartments or shared accommodations
• Manufacturers are introducing flexible, foldable, and multi-functional electric blankets that cater to small-space living, offering warmth without the need for bulky heating systems or large storage areas. The growing appeal of minimalistic, organized living environments is boosting demand for electric blankets that combine functionality with aesthetic appeal, especially in modern residential settings
• This trend is reshaping consumer expectations for bedding products, encouraging companies to focus on developing electric blankets that deliver energy efficiency, compact design, and stylish finishes suitable for smaller urban homes
• Consequently, companies such as Silentnight and Boll & Branch are expanding their product portfolios to include sleek, space-saving electric blankets that align with the needs of city dwellers, promoting higher adoption rates in urban regions
• The demand for compact, energy-efficient electric blankets is rising rapidly across both residential and hospitality sectors as consumers increasingly seek space-saving comfort solutions in urban environments

Electric Blankets Market Dynamics

Driver

“Demand for Customizable Temperature Settings”

• The growing consumer preference for personalized comfort and energy efficiency is a significant driver for the increasing demand for electric blankets equipped with customizable temperature settings
  • For instance, companies such as Morphy Richards and Biddeford Blankets are introducing electric blankets with multiple heat levels, dual-zone controls, and programmable timers to offer tailored warmth for individual needs
• As consumers seek better sleep quality, relief from joint or muscle discomfort, and greater control over their personal environment, these features enhance the value proposition of electric blankets, making them an attractive alternative to traditional heating methods
• Furthermore, the ability to adjust heat settings based on external temperatures, personal preference, or specific health conditions adds to the appeal of electric blankets in both household and healthcare applications
• The trend towards convenient, user-controlled heating, coupled with rising awareness of energy conservation, is expected to drive sustained market growth for electric blankets with advanced temperature control features

Restraint/Challenge

“Dependency on Electricity Supply”

• The reliance on consistent electricity supply for the operation of electric blankets poses a significant challenge to broader market adoption, particularly in regions with unstable power infrastructure
  • For instance, in developing countries or rural areas where power outages are common, the practicality and effectiveness of electric blankets become limited, deterring potential buyers from investing in these products
• Concerns over increased electricity consumption and the associated costs can also discourage price-sensitive consumers, especially those seeking affordable heating alternatives
• In addition, for outdoor use or emergency scenarios where electricity access is unavailable, traditional heating methods such as wool blankets or thermal bedding may still be preferred, limiting the market potential for electric blankets
• Overcoming this challenge through the development of battery-powered, solar-assisted, or energy-efficient models, along with consumer education on safe and cost-effective usage, will be essential to expanding market reach, particularly in emerging economies

Electric Blankets Market Scope

The market is segmented on the basis of type, end-user, price range, size, material, and sales channel.

• By Type

On the basis of type, the electric blankets market is segmented into over blankets, under blankets, and electric pads. The over blankets segment dominated the largest market revenue share in 2024, attributed to its widespread adoption across households and its versatility in providing warmth without altering the mattress setup. Over blankets are preferred by consumers for their convenience of use, ease of maintenance, and compatibility with existing bedding. Their ability to deliver immediate warmth and comfort, especially in colder climates, has solidified their position as the most popular type. Growing consumer awareness of energy-efficient heating solutions is also driving demand for over blankets, as they allow localized heating while reducing central heating usage.

The under blankets segment is anticipated to witness the fastest growth rate from 2025 to 2032, fueled by increasing demand for consistent overnight warmth and improved sleep quality. Under blankets, which are positioned beneath the bedsheet, provide uniform heat distribution and are favored for their safety features, including advanced temperature controls and automatic shut-off mechanisms. Their ability to maintain an even sleeping surface without disrupting bedding aesthetics makes them especially appealing to comfort-conscious consumers and the elderly population seeking joint and muscle relief during sleep.

• By End User

On the basis of end user, the market is segmented into hotel, hospital, and household. The household segment held the largest market revenue share in 2024, driven by rising consumer awareness regarding energy-efficient heating alternatives and growing preferences for personal comfort during winter months. Household users often seek electric blankets to reduce reliance on expensive central heating systems, making them a cost-effective and eco-friendly solution. The trend toward home improvement and enhanced sleep environments is further propelling demand in this segment.

The hotel segment is expected to witness the fastest CAGR from 2025 to 2032, as premium hospitality providers increasingly adopt electric blankets to elevate guest comfort, especially in colder regions or high-altitude resorts. Hotels view electric blankets as an affordable luxury amenity that enhances the guest experience, leading to higher satisfaction rates. The integration of smart temperature controls and aesthetically designed blankets aligns with modern hotel room expectations for comfort and personalization.

• By Price Range

On the basis of price range, the market is categorized into economy, mid-range, and premium. The mid-range segment accounted for the largest market revenue share in 2024, as these products strike an optimal balance between affordability, quality, and safety features. Mid-range electric blankets are popular among budget-conscious consumers who still prioritize durability, adjustable heat settings, and essential safety functions. Their broad availability across retail outlets and online platforms makes them an accessible option for the majority of consumers.

The premium segment is projected to grow at the fastest pace from 2025 to 2032, driven by rising demand for advanced features such as smart temperature regulation, zone heating, and integration with home automation systems. Premium electric blankets are increasingly favored by health-conscious consumers and those seeking superior materials, longer warranties, and luxurious designs. Their growth is also supported by increasing disposable incomes and the trend toward personalized, technology-enhanced comfort solutions.

• By Size

On the basis of size, the market is segmented into single size, full/queen size, and king size. The full/queen size segment dominated the market revenue share in 2024, largely due to its versatility and compatibility with standard bedding dimensions across a wide range of households. Full/queen size electric blankets cater to both single users seeking extra coverage and couples sharing a bed, making them the most sought-after size for everyday use.

The king size segment is anticipated to witness the fastest growth from 2025 to 2032, fueled by increasing adoption in luxury bedding categories and among consumers prioritizing spacious sleep environments. King size electric blankets offer maximum coverage and comfort, catering to larger beds in premium households and upscale hotels. Their appeal is strengthened by growing consumer expectations for enhanced sleeping experiences and the rising popularity of king-sized mattresses in modern home designs.

• By Material

On the basis of material, the market is segmented into wool, cotton, polyester, acrylic, and other materials. The polyester segment dominated the market with the largest revenue share of 54.8% in 2024, driven by its affordability, durability, and excellent heat retention properties. Polyester electric blankets are widely preferred for their lightweight structure, ease of maintenance, and resistance to wrinkles and shrinkage, making them suitable for everyday use in diverse climates.

The wool segment is expected to register the fastest growth from 2025 to 2032, driven by rising consumer awareness of natural, eco-friendly, and sustainable materials. Wool-based electric blankets offer superior insulation, breathability, and moisture-wicking properties, making them ideal for individuals seeking both warmth and comfort without overheating. The segment is further supported by growing preferences for premium, natural textiles in bedding products, especially among health-conscious and environmentally aware consumers.

• By Sales Channel

On the basis of sales channel, the market is segmented into direct and indirect. The indirect sales channel held the largest revenue share in 2024, supported by the dominance of multi-brand retail stores, specialty bedding outlets, and e-commerce platforms. Indirect channels provide consumers with convenient access to a wide range of products, competitive pricing, and the ability to compare brands and features, fueling their popularity among both first-time buyers and repeat customers.

The direct sales channel is projected to witness the fastest growth from 2025 to 2032, as manufacturers increasingly invest in brand-owned online stores and exclusive retail outlets to build direct relationships with consumers. Direct channels allow brands to offer customized products, loyalty programs, and after-sales support, enhancing the overall purchasing experience. The trend toward digitalization and the rising influence of direct-to-consumer e-commerce platforms are key factors driving growth in this segment.

Electric Blankets Market Regional Analysis

• Europe dominated the electric blankets market with the largest revenue share of 23.3% in 2024, driven by colder climatic conditions, rising energy costs, and a growing preference for energy-efficient personal heating solutions
• Consumers across Europe are increasingly adopting electric blankets as an economical alternative to central heating, with particular demand for advanced products offering safety features, customizable heat settings, and sustainable materials
• The region’s mature bedding industry, combined with heightened awareness of energy conservation and comfort, is propelling the integration of electric blankets in both residential and hospitality settings

U.K. Electric Blankets Market Insight

The U.K. electric blankets market captured the largest revenue share in 2024 within Europe, fueled by the country’s high energy prices, rising demand for affordable heating alternatives, and growing consumer focus on home comfort. The trend toward smart home products and increasing health consciousness regarding better sleep and joint relief are further accelerating demand. In addition, retailers are offering a wide range of electric blankets, from economy to premium, catering to diverse consumer preferences and boosting overall market growth

Germany Electric Blankets Market Insight

The Germany electric blankets market is anticipated to grow at a considerable CAGR during the forecast period, driven by increasing consumer awareness of energy-efficient solutions and sustainable living. Germany's emphasis on eco-conscious products and stringent energy standards encourages the use of electric blankets, particularly those made from natural and recyclable materials. Growing demand across households, combined with the country’s cold winters, supports market expansion, with technological advancements such as automatic shut-off and smart temperature control gaining traction

North America Electric Blankets Market Insight

The North America electric blankets market is projected to witness steady growth, driven by rising consumer awareness of personal heating products as an alternative to expensive central heating, particularly during harsh winters. Consumers in the region value safety, comfort, and energy efficiency, with increasing adoption of electric blankets in both residential and healthcare sectors. Product innovations, such as smart temperature settings and dual-zone heating, further contribute to market expansion across the U.S. and Canada

U.S. Electric Blankets Market Insight

The U.S. electric blankets market accounted for the largest share in North America in 2024, supported by the widespread use of electric bedding products as consumers seek comfort, energy savings, and therapeutic benefits. The rising prevalence of cold weather, aging populations seeking relief from arthritis and joint discomfort, and increased product availability through e-commerce platforms are fueling market demand. Enhanced safety features and durable materials are also key factors influencing purchasing decisions

Asia-Pacific Electric Blankets Market Insight

The Asia-Pacific electric blankets market is projected to grow at the fastest CAGR during 2025 to 2032, driven by rising disposable incomes, increasing awareness of sleep comfort, and growing demand for energy-efficient heating across countries such as China, Japan, and South Korea. The affordability and accessibility of electric blankets, combined with government energy-saving initiatives, are encouraging product adoption. The region’s harsh winters, particularly in northern parts of China and Japan, are further supporting market growth

China Electric Blankets Market Insight

The China electric blankets market accounted for the largest revenue share in Asia-Pacific in 2024, driven by rapid urbanization, rising household incomes, and strong domestic manufacturing capabilities. Electric blankets are increasingly popular in residential spaces, student accommodations, and healthcare facilities as affordable heating alternatives. Government policies promoting energy efficiency and the availability of a wide range of product options across different price ranges are fueling the market in China

Japan Electric Blankets Market Insight

The Japan electric blankets market is gaining momentum, supported by the country’s cold winters, aging population, and strong consumer demand for comfort and convenience. Japanese consumers place a high value on energy efficiency and product safety, driving the adoption of advanced electric blankets with smart controls and premium materials. Growing health awareness regarding sleep quality and muscle relief is also contributing to market growth, with both household and hospitality sectors witnessing rising demand

Electric Blankets Market Share

The electric blankets industry is primarily led by well-established companies, including:

• American Blanket Company (U.S.)
• Pendleton Woolen Mills (U.S.)
• Amritsar Swadeshi Textile Corporation Pvt. Ltd. (India)
• Hudson's Bay Company (Canada)
• Boll & Branch (U.S.)
• URBANARA GmbH (Germany)
• Shanghai Easun Group (China)
• Medline Industries, Inc. (U.S.)
• Chellco Industries Limited (Nigeria)
• Biddeford Blankets, LLC (U.S.)
• Youngman Woollen Mills Private Limited (India)
• Morphy Richards (England)
• Silentnight Group Limited (U.K.)
• Barker Textiles UAB (Lithuania)
• Kanata Blanket Co. (Canada)
• Faribault Woolen Mill. (U.S.)

Latest Developments in Global Electric Blankets Market

• In October 2023, Xiaomi launched the Mijia Smart Electric Blanket (1.5m x 2m) in China at 449 Yuan, featuring a 400V ceramic core for enhanced heating and efficient heat dispersion. Its low-noise operation (below 25 decibels) and safety design for water contact are expected to strengthen consumer confidence in smart heating products, accelerating the adoption of technologically advanced electric blankets across the Chinese market
• In September 2023, Zonli introduced the Z-Walk Pro 12V Battery Operated Heated Blanket as their premium heating solution. This blanket stands out with its upgraded 6X Heat Targeting Tech, a result of Zonli's dedicated research and development efforts. Consumers can enjoy up to 8 hours of continuous heating and fast 2-hour charging, making it convenient for those on the move. The blanket features two large 12*12 inch heat zones powered by a robust 20000mAh battery
• In January 2023, Aldi announced its new “energy-saving” line, featuring electric blankets and heated airers, which aligns with rising consumer demand for cost-efficient and eco-friendly heating solutions. This initiative is expected to attract price-sensitive consumers and stimulate competition within the mid-range electric blankets segment
• In October 2020, Xiaomi unveiled its PMA smart electric blanket, equipped with voice-activation technology that enables users to regulate temperature with ease. This innovation reflects the growing trend toward smart, connected bedding products, likely fueling market expansion among tech-savvy consumers seeking comfort and convenience.

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