- In October 2023, Xiaomi launched the Mijia Smart Electric Blanket (1.5m x 2m) in China at 449 Yuan, featuring a 400V ceramic core for enhanced heating and efficient heat dispersion. Its low-noise operation (below 25 decibels) and safety design for water contact are expected to strengthen consumer confidence in smart heating products, accelerating the adoption of technologically advanced electric blankets across the Chinese market
- In September 2023, Zonli introduced the Z-Walk Pro 12V Battery Operated Heated Blanket as their premium heating solution. This blanket stands out with its upgraded 6X Heat Targeting Tech, a result of Zonli's dedicated research and development efforts. Consumers can enjoy up to 8 hours of continuous heating and fast 2-hour charging, making it convenient for those on the move. The blanket features two large 12*12 inch heat zones powered by a robust 20000mAh battery
- In January 2023, Aldi announced its new “energy-saving” line, featuring electric blankets and heated airers, which aligns with rising consumer demand for cost-efficient and eco-friendly heating solutions. This initiative is expected to attract price-sensitive consumers and stimulate competition within the mid-range electric blankets segment
- In October 2020, Xiaomi unveiled its PMA smart electric blanket, equipped with voice-activation technology that enables users to regulate temperature with ease. This innovation reflects the growing trend toward smart, connected bedding products, likely fueling market expansion among tech-savvy consumers seeking comfort and convenience.
