“Surge in Demand for Natural and Clean-Label Electrolyte Drinks”
• Consumers are increasingly opting for hydration drinks made from natural, plant-based ingredients
• Clean-label trends are driving demand for products free from artificial sweeteners, preservatives, and colors
• Growing health awareness has led to a shift toward non-GMO, gluten-free, and organic hydration options
• Manufacturers are reformulating products using natural electrolytes such as coconut water and sea salt
• For instance, U.S.-based brand NOOMA offers organic electrolyte drinks using coconut water and sea salt to appeal to health-conscious consumers
