- In March 2021, Good Sports Nutrition announced the launch of its new product, GoodSport, a sports drink made with 97% dairy. The product was introduced as a natural and functional alternative to traditional sports beverages, aiming to deliver superior hydration and performance benefits. It became available through Amazon.com and the company’s official website. This launch was designed to challenge dominant market players by offering a cleaner, dairy-based formulation. The introduction of GoodSport expanded consumer options in the sports drink segment, particularly appealing to health-conscious and active individuals seeking innovative hydration solutions
