“Rising Adoption of Home Testing Kits”
One specific trend driving growth in the endocrine testing market is the rising adoption of at home testing kits. These kits allow users to measure hormone levels such as cortisol, testosterone, and thyroid hormones conveniently at home, offering privacy and ease of use. Companies such as Everlywell and LetsGetChecked have developed accessible solutions with rapid results, catering to the growing preference for self-care and remote healthcare. The COVID-19 pandemic accelerated this trend as patients sought alternatives to in-clinic visits. Furthermore, advancements in technology, such as smartphone-integrated diagnostic devices, enhance the accuracy and usability of these kits, making endocrine testing more accessible and fostering market expansion globally.
