Global Endpoint Security Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Global Endpoint Security Market Segmentation, By Solution (Endpoint Protection Platform, Endpoint Detection and Response), Service (Professional Services and Managed Services), Deployment Mode (On-premises and Cloud), Organization Size (Large Enterprises and Small and Medium-Sized Enterprises (SMEs)), Vertical (Banking, Financial Services and Insurance (BFSI), Telecommunications and IT, Government and Defense, Healthcare and Life Sciences, Manufacturing, Retail and E-commerce, and Others) - Industry Trends and Forecast to 2032

Endpoint Security Market Size

• The global endpoint security market size was valued at USD 18.36 billion in 2024 and is expected to reach USD 33.74 billion by 2032, at a CAGR of 7.90% during the forecast period
• The market growth is largely fuelled by the increasing adoption of remote work policies, rising concerns over data breaches, and growing investments in cybersecurity infrastructure
• In addition, the surge in connected devices and expanding digital transformation initiatives across industries are intensifying the need for robust endpoint protection solutions

Endpoint Security Market Analysis

• The endpoint security market is undergoing significant expansion, driven by heightened demand for advanced threat detection and prevention systems
• Organizations are increasingly seeking unified endpoint solutions that integrate antivirus, anti-malware, encryption, and EDR capabilities to safeguard corporate data across diverse platforms
• North America dominated the endpoint security market with the largest revenue share of 38.27% in 2024, driven by the rising volume of cyberattacks, growing remote workforce, and stringent regulatory compliance requirements
• Asia-Pacific region is expected to witness the highest growth rate in the global endpoint security market, driven by rapid digital transformation, increasing adoption of cloud services, and the rising number of cyberattacks targeting enterprises and government institutions across countries such as China, India, and Japan
• The endpoint protection platform segment dominated the market with the largest market revenue share of 58.7% in 2024, driven by the widespread need for antivirus, anti-malware, and firewall technologies among organizations of all sizes. Enterprises rely on endpoint protection platforms for basic threat prevention, compliance, and device management functionalities, especially in hybrid working environments. This segment benefits from consistent demand across both on-premises and cloud setups, making it a foundational component in enterprise security architecture

Report Scope and Endpoint Security Market Segmentation  

Endpoint Security Market Trends

“Growing Adoption of AI and ML for Threat Detection”

• Organizations are increasingly integrating AI and ML into endpoint security to enhance threat detection and automate response
• AI algorithms help detect behavioral anomalies and identify sophisticated threats such as zero-day attacks
• ML models enable real-time monitoring of endpoints and reduce dependence on manual security teams
• The automation provided by AI/ML reduces incident response time and improves risk mitigation

  • For instance, companies such as CrowdStrike and SentinelOne deploy ML-driven solutions to detect fileless malware and provide advanced endpoint protection

Endpoint Security Market Dynamics

Driver

“Increasing Volume of Sophisticated Cyberattacks Across Endpoints”

• Cybercriminals are targeting endpoints more aggressively due to their vulnerability and ease of access
• Remote work culture and mobile device usage have expanded the endpoint attack surface significantly
• Modern threats such as ransomware and polymorphic malware bypass traditional signature-based detection
• Enterprises are shifting to behavior-based security models for real-time threat prevention and response

  • For instance, in 2023, multiple U.S. healthcare institutions were attacked via unmanaged endpoint devices, resulting in data breaches and system outages

Restraint/Challenge

“High Cost and Complexity of Deployment in Small and Medium Enterprises (SMEs)”

• SMEs face budgetary constraints that hinder the adoption of comprehensive endpoint security solutions
• The technical complexity of deploying, updating, and managing solutions is a major barrier for smaller IT teams
• Fragmented endpoint environments with BYOD policies and legacy systems create inconsistent security coverage
• Many SMEs struggle with lack of centralized monitoring tools, leaving vulnerabilities unaddressed

  • For instance, Several retail SMEs have reported breaches in recent years due to outdated antivirus programs and poor patch management practices

Endpoint Security Market Scope

The market is segmented on the basis of solution, service, deployment mode, organization size, and vertical.

• By Solution

On the basis of solution, the endpoint security market is segmented into endpoint protection platform and endpoint detection and response. The endpoint protection platform segment dominated the market with the largest market revenue share of 58.7% in 2024, driven by the widespread need for antivirus, anti-malware, and firewall technologies among organizations of all sizes. Enterprises rely on endpoint protection platforms for basic threat prevention, compliance, and device management functionalities, especially in hybrid working environments. This segment benefits from consistent demand across both on-premises and cloud setups, making it a foundational component in enterprise security architecture.

The endpoint detection and response (EDR) segment is expected to witness the fastest growth rate from 2025 to 2032, supported by the rising sophistication of cyber threats and growing emphasis on real-time monitoring, threat hunting, and response capabilities. The demand for advanced endpoint analytics and forensic capabilities is rapidly increasing among security teams in highly targeted industries.

• By Service

On the basis of service, the endpoint security market is segmented into professional services and managed services. The professional services segment held the largest market revenue share in 2024 due to the increasing need for consulting, deployment support, training, and integration services. Enterprises seek expertise to implement complex endpoint security frameworks tailored to their infrastructure and regulatory landscape.

The managed services segment is expected to witness the fastest growth rate from 2025 to 2032, driven by the rising demand for continuous monitoring, alert triage, and incident response among organizations with limited in-house security personnel. The shift toward outsourcing security operations to specialized providers is a key factor behind this rapid growth.

• By Deployment Mode

On the basis of deployment mode, the endpoint security market is segmented into on-premises and cloud. The on-premises segment led the market with the largest revenue share in 2024, particularly among large enterprises and government entities that prioritize direct control over data security and infrastructure.

The cloud segment is expected to witness the fastest growth rate from 2025 to 2032, due to the increasing adoption of SaaS-based endpoint security solutions, which offer flexibility, scalability, and reduced IT overhead. Cloud deployment is becoming a preferred choice for SMEs and companies pursuing digital transformation initiatives.

• By Organization Size

On the basis of organization size, the endpoint security market is segmented into large enterprises and small and medium-sized enterprises (SMEs). The large enterprises segment accounted for the highest revenue share in 2024, supported by larger IT budgets and a proactive cybersecurity posture.

The SMEs segment is expected to witness the fastest growth rate from 2025 to 2032, driven by heightened awareness of ransomware threats and increasing availability of affordable, scalable endpoint solutions tailored to smaller infrastructures.

• By Vertical

On the basis of vertical, the endpoint security market is segmented into banking, financial services and insurance (BFSI), telecommunications and IT, government and defense, healthcare and life sciences, manufacturing, retail and e-commerce, and others. The BFSI segment held the largest revenue share in 2024 due to stringent regulatory requirements and the sensitive nature of financial data.

The healthcare and life sciences segment is expected to witness the fastest growth rate from 2025 to 2032, fueled by rising incidences of cyberattacks on hospitals, clinics, and pharmaceutical companies and the urgent need to protect connected medical devices and patient records.

Endpoint Security Market Regional Analysis

• North America dominated the endpoint security market with the largest revenue share of 38.27% in 2024, driven by the rising volume of cyberattacks, growing remote workforce, and stringent regulatory compliance requirements
• Organizations in the region are significantly investing in advanced endpoint security solutions to protect sensitive data and ensure business continuity, especially in sectors such as finance, healthcare, and government
• The presence of key cybersecurity vendors, strong IT infrastructure, and early technology adoption further strengthen the region’s position in the global endpoint security landscape

U.S. Endpoint Security Market Insight

The U.S. endpoint security market accounted for over 82% of the North America market revenue share in 2024, propelled by the rapid growth of hybrid work models and increasing deployment of IoT and mobile devices. The heightened awareness around ransomware threats and the implementation of federal cybersecurity mandates are key factors boosting demand for endpoint protection and detection solutions. Enterprises across industries are adopting AI-powered security tools and managed detection and response (MDR) services to improve threat visibility and reduce incident response time.

Europe Endpoint Security Market Insight

The Europe endpoint security market is expected to witness the fastest growth rate from 2025 to 2032, driven by the implementation of the General Data Protection Regulation (GDPR) and rising cybercrime across sectors. Organizations are investing in endpoint detection and response (EDR) technologies to meet compliance requirements and protect customer data. Increasing digitalization in financial services, healthcare, and manufacturing, along with cross-border data transfer needs, are accelerating adoption. Both cloud-based and on-premises solutions are seeing growth, supported by regional vendor presence.

U.K. Endpoint Security Market Insight

The U.K. endpoint security market is expected to witness the fastest growth rate from 2025 to 2032, attributed to the country’s proactive approach toward cyber resilience and national security. Frequent cyberattacks targeting public institutions and private companies are pushing organizations to adopt multi-layered endpoint security strategies. Investments in next-gen antivirus (NGAV), threat intelligence, and mobile endpoint management tools are on the rise. Government-led initiatives such as the National Cyber Security Centre (NCSC) also support the market expansion.

Germany Endpoint Security Market Insight

The Germany's endpoint security market is expected to witness the fastest growth rate from 2025 to 2032, supported by strict data protection regulations and a strong industrial base. German enterprises are increasingly deploying EPP and EDR platforms to safeguard connected assets and manage risks associated with Industry 4.0. Data sovereignty concerns and the need to secure critical infrastructure, particularly in automotive and manufacturing, are key drivers. Demand for localized and privacy-compliant solutions is shaping vendor strategies.

Asia-Pacific Endpoint Security Market Insight

The Asia-Pacific endpoint security market is expected to witness the fastest growth rate from 2025 to 2032, fueled by the digital transformation of enterprises and growing cyber threats across emerging economies such as India, China, and Southeast Asia. The adoption of BYOD policies, expansion of cloud services, and rising awareness of data security are contributing to growth. Government-led cybersecurity initiatives and increasing IT budgets in the region further support the deployment of endpoint protection platforms and EDR tools.

Japan Endpoint Security Market Insight

The Japan's endpoint security market is expected to witness the fastest growth rate from 2025 to 2032, driven by the nation's increasing vulnerability to cyber intrusions and the push toward smart infrastructure. With the rise in connected devices and a growing demand for zero-trust security models, organizations are implementing advanced endpoint security technologies. The financial services and government sectors are leading adopters, with a focus on AI-based anomaly detection and network segmentation. Events such as the 2025 Osaka Expo are also accelerating cybersecurity investments.

China Endpoint Security Market Insight

Thew China captured the largest revenue share in the Asia-Pacific endpoint security market in 2024, due to the rapid expansion of digital ecosystems, strong enterprise digitalization, and the growing need to protect critical IT infrastructure. The Chinese government’s support for cybersecurity standards and increased regulatory scrutiny of data security are fueling investments in endpoint defense tools. Domestic players are also innovating rapidly, making cost-effective solutions available to a broader market including SMEs, financial institutions, and public entities.

Latest Developments in Global Endpoint Security Market

• Microsoft (U.S.)
• CrowdStrike (U.S.)
• Symantec (U.S.)
• TrendMicro (Japan)
• Sophos (U.K.)
• McAfee (U.S.)
• Kaspersky (Russia)
• Carbon Black (U.S.)
• SentinelOne (U.S.)
• ESET (Slovakia)
• Cylance (U.S.)
• Bitdefender (Romania)
• Cisco (U.S.)
• FireEye (U.S.)
• Panda Security (Spain)
• F- Secure (Finland)
• Palo Alto Networks (U.S.)
• Check Point Software (Israel)
• Fortinet (U.S.)
• Malwarebytes (U.S.)
• Endgame (U.S.)

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