- In June 2023, the Seattle-based brand founded by Sahale Snacks co-founder Josh Schroeter introduced a line of bars made with just four ingredients, incorporating whole almonds, cashews, hazelnuts, peanuts, or pistachios with honey and other natural binders. This minimal-ingredient, nut-focused formulation aligns with clean-label and health-conscious trends, strengthening the brand’s position in the premium segment of the energy and nutrition bars market and appealing to consumers seeking simple, transparent, and nutrient-dense snack options
- In August 2022, Mondelez International, Inc., acquired Clif Bar & Company, expanding its global snack bar business to over USD 1 billion. This acquisition integrates Clif's popular brands such as CLIF, CLIF Kid, and LUNA with Mondelez's existing portfolio, enhancing its presence in the performance nutrition market in the United States and the United Kingdom
- In August 2021, General Mills, Inc., introduced Performance Protein bars under its Cinnamon Toast Crunch and Golden Grahams brands. These bars offer up to 20 g of protein in a 63 g bar, with reduced sugar content, targeting health-conscious consumers seeking convenient, high-protein snack options
- In April 2021, Kellogg India launched K Energy bars to tap into the 'In-between meal' segment. These bars cater to consumers looking for quick and nutritious snack options, aligning with the growing trend towards functional foods that provide sustained energy between meals
- In January 2021, Clif Bar & Company debuted CLIF BAR thins, a new thin and crispy energy snack bar available in chocolate chip, chocolate peanut brownie, and white chocolate macadamia nut flavors. Each bar contains 100 calories, 5 g of sugar, and features plant-based organic ingredients such as rolled oats, appealing to health-conscious consumers seeking lighter snack alternatives
