“Rising Demand for Plant-Based and Clean Label Energy Bars”
- Consumers are increasingly choosing plant-based and clean label energy bars due to rising health consciousness and sustainability concerns
- Products made from natural sources such as oats, seeds, nuts, and plant proteins are in growing demand among vegan and flexitarian consumers
- The trend is reinforced by a shift toward ethical sourcing and transparency, where brands emphasize non-GMO and preservative-free formulations
- Clean label energy bars are now widely available through online platforms and health-focused retail chains, supporting easier consumer access
- For instance, RXBAR has gained popularity for its minimal, transparent ingredients, and KIND offers plant-based bars that align with clean eating preferences
