- In August 2022, Mondelez International, Inc. acquired Clif Bar & Company, which produces popular energy bars such as CLIF, CLIF Kid, and LUNA. This strategic move aims to strengthen Mondelez’s refrigerated snacking business in the U.S. and enhance its performance nutrition brand, Grenade, in the U.K. The acquisition is expected to push Mondelez’s global snack bar revenue beyond one billion dollars, expanding its footprint in the growing energy bars market
- In August 2021, General Mills, Inc. introduced Performance Protein bars under its Cinnamon Toast Crunch and Golden Grahams brands. These bars offer up to 20 grams of protein with reduced sugar content, catering to consumers seeking healthier, high-protein snack options. This launch supports General Mills’ efforts to capture demand for convenient and nutritious snacks amid rising health awareness
- In April 2021, Kellogg India launched K Energy bars, marking its entry into the ‘in-between meal’ snack segment. This product provides a nutritious and convenient option for consumers looking for healthy snacks between meals. The launch helps Kellogg tap into the expanding market for wholesome, on-the-go snack choices in India
