- In February 2024, Deere & Company launched its latest range of four-track tractors with high horsepower, introducing top models such as the 9RX 710, 9RX 770, and 9RX 830, featuring enhanced engines, hydraulic systems, advanced technology packages, and updated cabs, along with an autonomous-ready option in the MY25 8 Series and 9 Series tractors to support seamless transitions to autonomous operations, which is expected to significantly modernize farm practices
- In July 2023, Pacific AG Rentals LLC partnered with Burro, a Philadelphia-based autonomous mobility company, to integrate Burro's autonomous robots into their rental fleet, aiming to boost agricultural productivity and address labor shortages, which is anticipated to expand Pacific AG Rentals LLC’s market reach across the U.S. and offer innovative solutions to farmers
- In August 2022, Deere and Company invested in Hello Tractor, a Nigerian startup providing marketplace and fleet management technology that enables African farmers to rent tractors, which is expected to enhance mechanization accessibility and improve farming efficiency across the African continent
- In July 2022, the state government of Bihar in India announced the launch of a mobile app-based farm equipment rental service designed to help small farmers access necessary machinery affordably, which is projected to empower farmers and promote agricultural growth in the region
- In May 2022, India-based agriculture equipment rental and agro e-commerce startup KhetiGaadi introduced its agro advisory services for farmers in Pune, aiming to offer expert guidance alongside equipment rentals, which is expected to strengthen farmers' productivity and decision-making capabilities
- In March 2022, eThekwini Municipality in South Africa acquired tractors to provide free rentals to farmers through its Agro-Ecology Unit's initiative, which is anticipated to support smallholder farmers and boost agricultural development in the region
