- Feminine hygiene products, encompassing menstrual care, personal hygiene, and intimate wash solutions, are essential for maintaining women’s health and well-being, with demand growing steadily across both developed and developing markets due to rising health awareness and lifestyle shifts
- The increasing adoption of feminine hygiene products is primarily driven by greater awareness around menstrual hygiene, expanding access to affordable products, and growing support from governments and NGOs promoting menstrual health education
- Asia-Pacific dominated the feminine hygiene products market with the largest revenue share of 39.1% in 2024, attributed to its vast female population base, rising literacy rates, and government-backed programs in countries such as India and China aimed at promoting menstrual hygiene management among rural and urban populations
- North America is expected to be the fastest growing region in the feminine hygiene products market during the forecast period due to growing demand for organic and reusable alternatives such as menstrual cups and period panties
- The sanitary pads segment dominated the feminine hygiene products market with a market share of 52.9% in 2024, supported by their widespread availability, affordability, and strong cultural acceptance across various demographics
