- In November 2024, Bliss Body made waves in India’s health beverage market by launching the country’s first millet-fermented functional drinks in Pineapple, Mango, and Orange flavors. These sugar-free beverages are crafted to support gut health, aid in diabetes management, and promote overall well-being. By harnessing the nutritional power of ancient ingredients such as fermented millet, Bliss Body is redefining functional nutrition with a focus on natural wellness and sustainability. The launch reflects a growing consumer shift toward clean-label, health-forward innovations in the Indian beverage industry
- In August 2024, Yakult Honsha Co., Ltd. unveiled Yakult Plus Peach, a vibrant addition to its fermented milk drink lineup. Bursting with juicy peach flavor, this new variant contains billions of L. casei Shirota bacteria, scientifically proven to support gut health. It’s also rich in vitamin C, fat-free, gluten-free, and suitable for vegetarians, with fewer calories and less sugar than the original formula. Packaged in recyclable cardboard and available in an 8 x 65ml bottle format, Yakult Plus Peach reflects the brand’s commitment to flavor innovation and functional wellness, appealing to health-conscious consumers seeking tasty, non-dairy probiotic options
- In August 2021, First Bev acquired a controlling stake in Health-Ade, a top kombucha brand known for its gut-health benefits and vibrant product lineup. The move was backed by Manna Tree, a nutrition-focused investment firm, and marked a strategic shift to deepen First Bev’s presence in the functional beverage market. Health-Ade’s founders transitioned into new leadership roles, with Jack Belsito—a seasoned beverage executive—appointed CEO to steer the brand’s next growth phase. The acquisition aimed to expand Health-Ade’s reach, boost innovation, and tap into rising consumer interest in digestive wellness and fermented drinks
- In July 2021, Remedy, Australia’s leading fermented beverage brand, made its U.S. debut with a vibrant lineup of live-cultured, sugar-free kombucha drinks. Flavors such as Ginger Lemon, Peach, Mixed Berry, and Raspberry Lemonade were introduced to meet the growing demand for healthy, plant-based fermented beverages. Remedy’s kombucha is brewed using a traditional 30-day fermentation process with a strong live culture (SCOBY), resulting in drinks rich in organic acids, antioxidants, and live active cultures—all without added sugar. The launch marked a strategic move into the world’s largest kombucha market, reinforcing Remedy’s commitment to taste, wellness, and innovation
- In May 2021, Good Karma Foods launched its innovative Plantmilk line—refrigerated, plant-based milks made from a blend of oats, flax, and peas. Available in Original, Vanilla, and Chocolate flavors, these milks offer the creaminess of 2% dairy milk with five times the protein of almond milk and 800 mg of Omega-3s per serving. The launch also included a direct-to-consumer e-commerce platform, expanding accessibility and aligning with growing demand for sustainable, nutrient-rich non-dairy options. This move marked a new chapter for the brand, emphasizing taste, nutrition, and environmental responsibility
