“Increased Focus on Natural Ingredients and Health Benefits”
- One prominent trend in the global flavored tea market is the growing demand for natural ingredients and health-focused blends
- Consumers are becoming more health-conscious, seeking tea options that offer not only great flavor but also functional health benefits, such as immune support, digestion aids, and stress relief
- For instance, In March 2024, Numi Organic Tea expanded its certified organic, non-GMO flavored tea portfolio with the launch of the “Holistic Herbal” collection, featuring blends like “Thrive” (turmeric and moringa) and “Rejuvenate” (hibiscus and lemongrass), which are positioned for their wellness-enhancing properties
- In addition, there is a rise in demand for organic and clean-label teas, as consumers are increasingly concerned about the use of pesticides and artificial additives in their food and beverages
- This trend is prompting companies to innovate with new, all-natural flavors and blends, aligning with the growing consumer preference for health-conscious products
