- In November 2022, Tata Consumer Products expanded its green tea range by introducing Tetley Green Tea with a tulsi flavor. Green tea is known for boosting immunity and is a rich source of vitamin C
- In December 2023, Tetley Tea expanded its offerings by introducing a new range of flavored teas in North America, including options with added functional ingredients such as antioxidants and digestive aids, catering to the rising consumer demand for health-enhancing beverages
- In March 2023, Lipton launched a line of flavored teas in Europe with flavors such as peach and hibiscus, capitalizing on the growing trend of healthy, low-calorie drinks that also support immunity and wellness
- In January 2023, Twinings introduced a collection of fruit-infused teas that are marketed as providing a natural energy boost, aligning with the increasing preference for functional, plant-based beverages
