- Flavored whiskey is becoming an increasingly popular segment in the global alcoholic beverage market, providing consumers with unique and diverse flavor profiles. It is gaining traction in various markets due to its ability to cater to a wide range of taste preferences
- The demand for flavored whiskey is primarily driven by the growing trend of premiumization, the increasing consumer preference for innovation in alcoholic beverages, and the rising number of younger consumers exploring whiskey
- Europe is expected to dominate the flavored whiskey market with largest market share of 34.4%, due to changing consumer preference across European nations with a growing inclination toward flavored whiskey is expected to emerge as the prominent regional market growth driver
- Asia-Pacific is expected to be the fastest growing region in the flavored whiskey market during the forecast period due to rising popularity of whiskey, increased disposable incomes, and growing interest in premium alcoholic beverage
- Blended whiskey segment is expected to dominate the market with a largest market share of 70.3% due to its affordable price and consistency offered by the products in terms of quality. It features a variety of tastes derived from a blend of grain and malts. An increasing number of young consumers are embracing cocktails and blended whiskies as their preferred choice of alcoholic beverage, and the availability of diverse flavors is adding to the growth opportunities of this market
