- In October 2024, Bacardi Limited, a global leader in the alcoholic beverage industry, announced a strategic investment to support the future production of both blended and single malt whiskeys. The initiative includes the completion of several major enhancement projects across its production facilities in Scotland. This investment reinforces Bacardi’s ability to diversify and scale its whiskey portfolio, potentially introducing new flavored whiskey variants in response to growing consumer demand for innovation and premiumization in the segment
- In October 2024, Tomintoul, a distinguished brand under Angus Dundee Distillers Plc, expanded its product portfolio with the introduction of two new limited-edition offerings: the 15-Year-Old Tawny Port Cask Finish and the 14-Year-Old Pedro Ximénez Sherry Cask Finish. This development contributes to the global flavored whiskey market, as the use of specialty cask finishes, such as port and sherry, introduces rich and complex flavor profiles that appeal to modern consumers seeking premium and distinctive whiskey experiences
- In May 2024, CAMPARI GROUP, a globally recognized name in the red bitter category, unveiled its newly designed campaign titled We Are Cinema at the 77th Festival de Cannes. This initiative reflects CAMPARI GROUP’s strategic focus on brand storytelling and lifestyle-driven marketing
- In January 2024, ASC, the parent company of the Scotch Malt Whisky Society, announced the acquisition of Single Cask Nation, signaling a strategic move to enhance its international presence while maintaining the distinct identities of both brands. This development highlights the growing consumer appetite for unique, small-batch, and flavor-forward whiskey expressions
- In December 2023, CaskX entered into a strategic partnership with Sagamore Spirit to facilitate whiskey investment opportunities, positioning whiskey as a tangible asset class with strong potential for value appreciation. This partnership underscores the growing perception of premium and regionally distinctive whiskeys, such as flavored rye, as both collectible and consumable assets
