- Flavour and fragrance products are essential additives used across food & beverage, personal care, and household products to enhance taste, aroma, and overall consumer appeal. These products are derived from natural or synthetic sources and play a crucial role in product differentiation and brand identity
- The market is witnessing consistent growth, driven by rising consumer preference for premium and personalized sensory experiences, innovation in natural and sustainable ingredients, and increasing demand across emerging economies
- Asia-Pacific is expected to dominate the flavour and fragrance market due to rapid economic growth in emerging economies, alongside the easy availability of raw materials and growing demand from a wide range of application industries such as food, beverage, and personal care
- North America is expected to be the fastest growing region in the flavour and fragrance market during the forecast period due to rising consumer demand across various sectors including food, beverages, and personal care
- Natural segment is expected to dominate the market with a market share of 75.0% due to increasing consumer demand for clean-label products, growing health consciousness, and regulatory support for natural ingredients over synthetic alternatives
