“Growing Consumer Preference for Natural and Organic Ingredients”
- One prominent trend in the global flavour and fragrance market is the growing consumer preference for natural and organic ingredients
- This trend is driven by increasing health consciousness, environmental awareness, and the demand for clean-label, plant-based products across food, personal care, and home care industries
- For instance, companies such as Givaudan and Firmenich are expanding their portfolios with natural extracts and sustainably sourced ingredients to cater to this rising demand
- The emphasis on sustainability and transparency is also prompting innovation in natural extraction methods and traceable sourcing
- As consumers continue to prioritize wellness and environmentally friendly choices, the shift toward natural and organic ingredients is expected to play a key role in shaping future market developments
