- Flavours are critical components in enhancing the sensory appeal and consumer acceptance of food and beverage products, including bakery, confectionery, dairy, snacks, and drinks. They are formulated using natural, nature-identical, or artificial ingredients to meet regional taste preferences and regulatory standards
- The escalating demand for flavours is primarily fueled by the rapid expansion of processed food consumption, a growing focus on clean-label formulations, and technological advancements in flavour encapsulation and delivery systems
- North America dominated the flavour market with a share of 24.5% in 2024, due to the strong presence of major food and beverage manufacturers, rising demand for clean-label and natural ingredients, and growing health-conscious consumer trends
- Asia-Pacific is expected to be the fastest growing region in the flavour market with a share of during the forecast period due to increasing urbanization, growing middle-class populations, and rapid development in the processed food and beverage sectors
- Natural segment dominated the market with a market share of 60.5% in 2024, due to consumer preference for clean-label ingredients and transparency in food sourcing. Regulatory support and marketing emphasis on sustainability and health consciousness have driven food and beverage producers to prioritize natural flavorings in reformulation strategies. The premiumization trend, particularly in emerging markets, further amplifies the demand for natural flavor profiles
