- In January 2025, PepsiCo and Tata Consumer Products entered a strategic partnership to co-develop and market packaged snacks in India, aiming to capitalize on the country's rapidly growing snack segment. The collaboration, featuring fusion flavours by blending PepsiCo’s Kurkure with Tata’s Ching’s Secret, is expected to stimulate innovation in savoury flavour development and expand flavour diversity in the Indian snack market
- In January 2025, RECOVER 180 expanded its premium hydration beverage line with the launch of a new Strawberry Banana flavour. This addition is likely to boost consumer interest in fruit-blend flavour profiles in the functional beverage sector, further driving demand for natural, health-forward flavour innovations using ingredients such as organic coconut water and essential nutrients
- In November 2024, Narichan introduced Kimchi Me, a ready-to-drink kimchi beverage made from squeezed kimchi juice and free from sugar and gluten. This product marks a shift toward fermented, probiotic-rich flavours in the beverage category, catering to growing consumer demand for gut-friendly and authentic ethnic flavours in convenient formats
- In January 2023, Symrise AG made a strategic investment in Ignite Venture Studio, a B2C startup incubator in the personal care sector. This move is poised to influence cross-industry flavour and fragrance innovation, accelerating the development of novel cosmetic and aromatic ingredients through collaboration with early-stage brands
- In December 2022, Symrise formed a partnership with Norwest Ingredients to conduct a comprehensive sustainability assessment of peppermint and spearmint raw materials. This initiative supports the growing market demand for responsibly sourced botanical ingredients and strengthens Symrise’s position in offering traceable and eco-conscious flavour solutions
