- Flavour and fragrance are two senses flavour is felt with the tongue whereas fragrance is felt with the nose. Fragrance is a sweet and pleasant smell and flavour is a distinctive taste
- However, flavour and fragrance cannot be considered as distinct things since the flavour is often a result of both smell and taste. Thus, fragrance has a main effect on flavour
- Europe is expected to dominate the flavours - fragrances market with 31.81% due significant consumption in the production of fine fragrances and cosmetics
- Asia-Pacific is expected to be the fastest growing region in the flavours - fragrances market during the forecast period due to increasing consumer demand and industry expansion
- Natural segment is expected to dominate the market with a market share of 74% due to its increasing product usage in various application industries such as pharmaceuticals, aromatherapy, and natural cosmetics
