“Rise of Natural and Clean-Label Products”
- There's a significant consumer shift towards natural and clean-label products, especially in food, beverages, and personal care sectors. Consumers are increasingly seeking products with transparent labeling and natural ingredients, driving the demand for natural flavors and fragrances
- The growing health and wellness trend is influencing consumer choices, with many opting for products that align with their lifestyle preferences. This shift is prompting manufacturers to develop and offer natural and organic flavors and fragrances
- Regulatory support for natural ingredients is encouraging manufacturers to invest in natural alternatives to comply with standards and meet consumer demand. This support is fostering innovation in sourcing methods and extraction techniques
- Companies are focusing on manufacturing innovative natural flavors and fragrances with multifunctional properties to meet end-customer demands and strengthen their market position
