“Rising Popularity of Flaxseed-Infused Functional Foods and Beverages”
- Flaxseeds are becoming a common addition to functional foods and beverages, driven by rising consumer demand for ingredients that promote digestive health and heart wellness
- For instance, Nature’s Path includes organic ground flaxseed in its cereals to enhance fiber content
- Food manufacturers are developing flaxseed-fortified products such as protein bars, smoothies, and yogurts to align with wellness and fitness trends
- Beverage companies are incorporating flaxseed oil into nutritional drinks for its omega-3 and anti-inflammatory benefits
- For instance, Manitoba Harvest’s flax-based smoothie blends targeting active lifestyles
- The increasing popularity of vegan and gluten-free diets is accelerating the inclusion of flaxseeds in plant-based and allergen-friendly products
- Brands are emphasizing the superfood status of flaxseeds by marketing their role in supporting gut health, immunity, and cardiovascular function to health-conscious consumers
