- Flow wrap packaging refers to a flexible wrapping technique used to enclose wipes in a sealed film, offering protection from contamination and moisture. It is widely used across baby wipes, personal care wipes, and industrial wipes due to its cost efficiency, lightweight structure, and adaptability to automation
- The rising preference for recyclable, resealable, and easy-to-tear flexible packaging formats is driving flow wrap usage, especially in consumer goods and healthcare industries. Growing environmental concerns are also encouraging the adoption of mono-material, recycle-ready flow wraps, further strengthening market expansion
- Asia-Pacific dominated the flow wrap for wipes market with a share of 34.6% in 2024, due to rapid industrialization, a growing population, and expanding demand for hygienic and convenient packaging across personal care and healthcare sectors
- North America is expected to be the fastest growing region in the flow wrap for wipes market during the forecast period due to rising demand for sustainable, single-use packaging in categories such as baby wipes, personal hygiene, and disinfectant products
- Polyethylene (PE) segment dominated the market with a market share of 61.8% in 2024, due to its excellent flexibility, cost-effectiveness, and durability. PE films are widely used in flow wrap packaging due to their strong barrier properties, which help maintain the moisture content and integrity of wet wipes. Their lightweight nature and ease of printing also support branding and consumer appeal
