“Rising Demand for Convenience and Hygiene Products”
- Consumers’ fast-paced lifestyles and growing hygiene awareness, especially post-pandemic, are driving sharp demand for convenient single-use wipes packaged efficiently for on-the-go use. Flow wrap packaging preserves wipe moisture and cleanliness while enabling portability and ease of access
- For instance, global personal care brands such as Kimberly-Clark and Nice-Pak Products Inc. have expanded their flow-wrapped wipes offerings to meet surging demand in personal hygiene, baby care, and disinfectant wipes segments
- Increasing urbanization and retail expansion in emerging markets are boosting availability and visibility of flow wrap wipes, thus augmenting consumption patterns
- Growth in sectors such as healthcare, hospitality, and consumer goods is further stimulating demand, as flow wrap helps maintain product integrity and extends shelf life
- Innovations in flow wrap machinery, including automation and digital printing, enhance packaging attractiveness and production efficiency, supporting product differentiation
- On e-commerce platforms, flow wrap wipes benefit from protective, lightweight packaging that supports efficient shipping and reduces waste
