“Rising Demand for Natural and Clean-Label Food Preservatives”
- Consumers are increasingly shifting towards natural and clean-label food preservatives as they seek healthier alternatives free from synthetic chemicals
- This trend is driven by growing awareness of potential health risks associated with artificial preservatives and a preference for transparency in ingredient lists
- Food manufacturers are responding by developing products using plant-based extracts, essential oils, and fermentation-derived compounds, which appeal to health-conscious buyers
- For instance, companies such as CleanLabel Foods and Archer Daniels Midland have introduced natural preservative solutions to meet this growing market need
- The rise in organic and minimally processed food products is also fueling the demand for clean-label preservatives, as consumers expect safe preservation without compromising natural qualities
