Global Fortified Beverages Market – Industry Trends and Forecast to 2031

Global Fortified Beverages Market, By Nutrient Type (Mineral and Vitamin), Product Type (Non-Alcoholic Beverages and Alcoholic Beverages), Distribution Channel (Supermarkets and Hypermarkets, Specialist Retailers, Convenience Stores, and Others) – Industry Trends and Forecast to 2031.

Fortified Beverages Market Analysis and Size

The fortified beverages market is witnessing substantial growth due to increasing consumer awareness about health benefits. With advancements in nutritional science, fortified drinks offer a convenient way to supplement essential vitamins and minerals. Consumers benefit from improved overall health and wellness, driving demand for innovative products in this rapidly expanding market segment.

Data Bridge Market Research analyses that the global fortified beverages market size was valued at USD 7.00 billion in 2023, is projected to reach USD 11.58 billion by 2031, with a CAGR of 6.50% during the forecast period 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Fortified beverages are drinks enhanced with additional nutrients, such as vitamins, minerals, or other beneficial substances. Common types of fortified beverages, milk, and energy drinks. These beverages aim to provide extra nutritional value beyond what is naturally present, offering consumers a convenient way to boost their intake of essential nutrients.

Fortified Beverages Market Dynamics

Drivers

• Growing Health and Wellness Trends

Increasingly, consumers are prioritizing health and wellness, leading to a surge in demand for functional and fortified beverages. These beverages offer more than just basic nutrition; they provide additional health benefits. For instance, beverages fortified with vitamins, minerals, and antioxidants appeal to health-conscious consumers seeking products that support immune function and overall well-being. This trend underscores the growing preference for beverages contributing to a healthier lifestyle beyond mere hydration.

• Growing Demand for Convenience and On-the-Go Consumption

The demand for convenient, ready-to-drink fortified beverages is rising due to busy lifestyles and urbanization. Single-serve packaging and portable options appeal to consumers seeking quick and easy access to nutritious drinks. This trend underscores the rising demand for convenient, on-the-go consumption, aligning with contemporary dietary preferences. As a result, it propels market growth by emphasizing the significance of convenience in fulfilling consumer needs.

Opportunities

• Rising Health Concerns

As lifestyle diseases such as obesity, diabetes, and cardiovascular issues rise, consumers seek preventive health solutions. Fortified beverages, packed with essential vitamins, minerals, and bioactive compounds, address these concerns. For instance, beverages fortified with calcium and vitamin D contribute to bone health, while those containing antioxidants such as vitamin C combat oxidative stress linked to cardiovascular diseases, offering consumers proactive choices to support their well-being amidst modern health challenges.

• Growth in the Functional Ingredients Market

The growth of the functional ingredients market facilitates diverse fortified beverage formulations. With a wide array of options, including vitamins, minerals, botanical extracts, probiotics, and antioxidants, manufacturers can tailor beverages to meet specific health needs and preferences. This availability fosters innovation in the industry, catering to the evolving demands of health-conscious consumers seeking functional benefits from their beverages.

Restraints/Challenges

• Cost Considerations among Consumer

Fortification elevates production costs, potentially squeezing manufacturers' margins or pushing up retail prices. Achieving equilibrium between affordability and robust fortification is vital. This balance ensures accessibility to fortified beverages without burdening consumers financially, fostering market growth while meeting nutritional needs effectively.   

• Limited Shelf Life and Stability

Fortified beverages, enriched with added nutrients, require careful shelf life and stability consideration. Maintaining nutrient integrity throughout storage is vital to ensure product efficacy and safety. Stringent quality control and packaging methods are crucial for manufacturers to uphold freshness and nutritional value, meeting consumer demands. Failure to do so can impede market growth due to decreased product quality.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In December 2020, the latest addition to Fever-Extensive Tree's range is a seasoned carbonated sweet rhubarb and raspberry tonic beverage. Crafted using tart 'Timperley Early' rhubarb sourced from a Norfolk ranch and rich raspberries from Scotland's Strathmore Valley, it contains naturally derived ingredients and no artificial sugars
• In July 2020, Phocus introduced its newest offering, Cola-flavored beverages, expanding its existing lineup, which includes grapefruit, peach, yuzu and lime, blood orange, natural, and cucumber flavors

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Fortified Beverages Market Scope

The market is segmented on the basis of nutrient type, product type, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Nutrient Type

• Mineral
• Vitamin

 Product Type

• Non-Alcoholic Beverages
• Alcoholic Beverages

 Distribution Channel

• Supermarkets and Hypermarkets
• Specialist Retailers
• Convenience Stores
• Others

Fortified Beverages Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, nutrient type, product type, and distribution channel as referenced above.

The countries covered in the market report are U U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of Middle East and Africa.

Europe is expected to dominate the market, driven by increasing consumer preferences and awareness of their benefits. This trend underscores a growing demand for fortified drinks, reflecting a shift towards healthier lifestyle choices among European consumers.

Asia-Pacific is expected to grow the fortified beverages market during the forecast period, driven by increasing population and disposable income. This region presents significant opportunities for fortified beverage manufacturers to meet evolving consumer demands and preferences.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Fortified Beverages Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• PepsiCo (U.S.)
•  Nestlé, SA (Switzerland)
•  The Coca-Cola Company. (U.S.)
•  CG Roxane, LLC (U.S.)
•  Tempo Beverage Ltd (Israel)
•  Keurig Dr Pepper Inc. (U.S.)
•  Dr Pepper/Seven Up, Inc (U.S.)
•  Ferrarelle (Italy)
•  SANPELLEGRINO (Italy)
• Reignwood Investments U.K. Ltd (U.K.)
•  LaCroix Beverages, Inc. (U.S.)
•  GEROLSTEINER BRUNNEN GMBH & CO. K.G. (Germany)
•  Mountain Valley Spring Beverages (U.S.)