Global Fortified Beverages Market, By Nutrient Type (Mineral, Vitamin), Product Type (Non-Alcoholic Beverages, Alcoholic Beverages), Distribution Channel (Supermarkets and Hypermarkets, Specialist Retailers, Convenience Stores, Others), Country (U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
The fortified beverages market is expected to witness market growth at a rate of 9.50% in the forecast period of 2021 to 2028 and is expected to reach USD 20.40 million by 2028. Data Bridge Market Research report on fortified beverages market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth. The growth in health consciousness among consumers is escalating the growth of fortified beverages market.
Fortified beverages refer to the type of beverages that assist in providing extra micronutrients including essential trace elements and some different vitamins. The process of fortification of beverages generally incorporates addition of micronutrients to beverages which are consumed by consumers of different age groups worldwide. These drinks are available in various forms such as fruit juices, energy drinks, flavored powder drinks, sports drinks, flavored milk, mineral water and soft drinks among others. Vitamin fortified and enriched mineral drinks are known to possess medicinal properties that also provide healing benefits.
The rising number of health-conscious consumers especially in developing nations and enhancement of lifestyle in developing economies act as the major factors driving the growth of fortified beverages market. The growing initiatives taken by some organizations such as the World Health Organization (WHO) and Food & Agriculture Organization (FAO) with the purpose of eliminating the occurrence of malnutrition and the rise in demand for convenience food products owning to the hectic or busy lifestyles of people accelerate the fortified beverages market growth. The increasing fiber intake in daily routine life may lower risk for developing digestive problems and other chronic disease and rising demand of consumers seeking for high fiber content food and beverages further influence the fortified beverages market. Additionally, urbanization, increasing disposable income, growth of awareness regarding health benefits of the drinks, change in lifestyle and shift in consumer preference towards healthy food and beverage products positively affects the fortified beverages market. Furthermore, product innovations and launches and growth of food processing industry and agriculture industry extend profitable opportunities to the fortified beverages market players in the forecast period of 2021 to 2028.
On the other hand, fluctuations in the raw material prices are expected to obstruct the fortified beverages market growth. Lack of awareness and minimal profit margins in rural areas are projected to challenge the fortified beverages market in the forecast period of 2021-2028.
This fortified beverages market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on fortified beverages market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Fortified Beverages Market Scope and Market Size
The fortified beverages market is segmented on the basis of nutrient type, product type and distribution channel. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target markets.
- On the basis of nutrient type, the fortified beverages market is segmented into mineral and vitamin. Mineral segment is further segmented into zinc, folic acid, copper, iron, DHA and others. Vitamin is further segmented into vitamin A, vitamin C, vitamin D and others.
- On the basis of product type, the fortified beverages market is segmented into non-alcoholic beverages, and alcoholic beverages. Non-alcoholic beverages is further segmented into fruit juices, sports drinks, energy drinks, flavored milk products, bottled water, flavored powder drinks, soft drinks and others.
- On the basis of distribution channel, the fortified beverages market is segmented into supermarkets and hypermarkets, specialist retailers, convenience stores and others.
Global Fortified Beverages Market Country Level Analysis
The fortified beverages market is analyzed and market size, volume information is provided by country, nutrient type, product type and distribution channel as referenced above.
The countries covered in the global fortified beverages market report are the U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
Europe dominates the fortified beverages market because of the increasing per capita disposable income along with the changing lifestyles of people in the region. Asia-Pacific is expected to witness the highest CAGR during the forecast period of 2021-2028 because of the increasing disposable income and growth in awareness among consumers.
The country section of the fortified beverages market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Fortified Beverages Market Share Analysis
The fortified beverages market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to fortified beverages market.
The major players covered in the fortified beverages market report are Danone, Nestle, The Coco Cola Company, Abbott, The Boots Company PLC, Tropicana Products, Inc., General Mills Inc, Kraft-Heinz, Inc., Land O'Lakes, Inc., Procter & Gamble, PepsiCo, RED BULL, Monster Energy Company, JAB Holding Company, GNC Holdings, LLC, Hain Celestial, Fonterra Co-operative Group Limited, Amway India Enterprises Pvt. Ltd., CSC BRANDS, L.P., Kellogg Co. among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Customization Available : Global Fortified Beverages Market
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.