- Fortified beverages are functional drinks enriched with additional nutrients such as vitamins, minerals, amino acids, or probiotics to enhance their health benefits beyond basic nutrition. These products address specific wellness goals such as immunity support, energy, hydration, and digestive health, catering to a broad spectrum of health-conscious consumers
- The rising demand for fortified beverages is primarily driven by shifting dietary preferences, increased awareness of micronutrient deficiencies, and a growing trend toward clean-label, plant-based, and low-calorie products offering added functional value
- Europe dominated the fortified beverages market with a share of 35.5% in 2024, due to growing health awareness, aging populations, and increasing demand for functional and nutrient-enriched beverages
- Asia-Pacific is expected to be the fastest growing region in the fortified beverages market with a share of during the forecast period due to rapid urbanization, increasing disposable incomes, and a rising focus on health and wellness
- Non-alcoholic beverages segment dominated the market with a market share of 79.1% in 2024, due to the expanding demand for functional drinks such as fortified juices, energy drinks, plant-based milks, and enhanced water. Consumers are increasingly shifting toward preventive health and wellness, especially post-pandemic, with a preference for beverages that combine hydration with health benefits. Fortified non-alcoholic drinks are favored for their accessibility, wide appeal across demographics, and compatibility with clean-label and natural ingredient trends
