- The market is divided into various product types including fruits, vegetables, bakery products, dairy products, meat and seafood, and convenience foods, catering to a wide range of consumer preferences
- With increasingly fast-paced lifestyles, consumers are opting for frozen foods that offer convenience, easy preparation, and longer shelf life, particularly in ready-to-eat and convenience meal segments
- Freezing techniques such as Individual Quick Freezing (IQF) and blast freezing are enhancing product quality, taste, and texture, leading to higher consumer acceptance of frozen food products
For instance, major players such as McCain Foods and General Mills have expanded their frozen food offerings to include healthier and more convenient meal options, responding to the growing demand for nutritious and easy-to-prepare meals. This trend is particularly noticeable in supermarkets, where frozen food aisles are increasingly featuring a variety of ready-to-eat meals
