- In April 2025, McCain Foods India partnered with Philips to launch India’s first range of frozen snacks designed exclusively for air fryers. This collaboration combines McCain’s expertise in frozen foods with Philips’ pioneering air fryer technology, delivering crispy fries and vegetable blends that replicate restaurant-style taste and texture at home. The Sure Crisp™ technology ensures golden crispness without deep frying, catering to the growing adoption of air fryers in modern kitchens. The launch is supported by a digital campaign, highlighting family moments and shared cooking experiences
- In March 2024, Campbell Soup Company completed the USD 2.7 billion acquisition of Sovos Brands, Inc., integrating premium frozen entrées and sauces into its portfolio. This strategic move enhances Campbell’s Meals & Beverages division, adding market-leading brands such as Rao’s, Michael Angelo’s, and Noosa. The acquisition strengthens Campbell’s presence in the frozen food market, expanding its product diversity and market reach. To drive growth, Campbell formed a Distinctive Brands unit, combining Pacific Foods with Sovos’ brands
- In March 2024, BigBasket, a TATA Enterprise, collaborated with Chef Sanjeev Kapoor to introduce Precia, a frozen foods brand featuring frozen vegetables, snacks, and sweets. Utilizing Individual Quick Freezing (IQF) technology, Precia preserves authentic flavors and nutritional value, ensuring high-quality meal solutions. The brand aims to achieve INR 100 crore in online sales by 2026, addressing the growing demand for convenient, premium frozen foods. BigBasket emphasizes ethical sourcing, partnering directly with farmers for fair compensation
- In April 2023, Nestlé and PAI Partners established a joint venture for Nestlé’s frozen pizza business in Europe, creating a dedicated player in the competitive frozen food market. The business, generating around CHF 400 million annually, operates under brands such as Wagner, Buitoni, and Garden Gourmet across Germany, Italy, France, Spain, Switzerland, Portugal, Austria, Belgium, and the Netherlands. Headquartered in Germany, the venture includes manufacturing facilities in Nonnweiler, Germany, and Benevento, Italy. Nestlé retains a non-controlling stake, ensuring continued involvement in growth and value creation
- In January 2021, Mother Dairy expanded its Safal frozen vegetable range, introducing Drumsticks and Cut Okra to cater to urban consumers seeking convenient, ready-to-cook options. These pre-cut, preservative-free vegetables offer year-round availability, aligning with the growing demand for time-saving meal solutions. The launch strengthens Mother Dairy’s retail presence, ensuring high-quality, hygienically packed frozen products. In addition, the company introduced Haldi Paste Cubes, a nutritious immunity booster made from fresh turmeric rhizomes
