“Increasing Adoption of Products that Offer Both Indulgence and Health Benefits”
- The functional confectionery market is witnessing an upward trend as consumers increasingly seek products that offer both indulgence and health benefits. Brands are responding by creating items that not only satisfy sweet cravings but also provide added nutrients such as vitamins, minerals, and antioxidants
- For instance, companies such as Nestlé are incorporating ingredients such as vitamin C and zinc in their confectionery to appeal to consumers looking for immunity-boosting products
- There is a noticeable shift toward clean label products, with consumers becoming more conscious of what goes into their food. They prefer confectionery that is free from artificial additives, preservatives, and colors
- This trend is driving manufacturers to use natural ingredients and sweeteners such as stevia, erythritol, and agave. For example, brands such as Halo Top have introduced sugar-free, clean-label ice creams that are not only lower in calories but also have natural sweeteners, attracting health-conscious consumers
- The use of functional ingredients such as fiber, probiotics, and plant-based extracts is on the rise in confectionery. These ingredients are gaining popularity due to their digestive and overall health benefits
- For instance, brands such as Sugarfina have incorporated probiotics into their gummy candies, offering consumers a treat that supports gut health while satisfying their sweet cravings
- The demand for sugar-free and low-sugar options is growing as consumers continue to prioritize healthier lifestyles and reduce sugar intake. Confectionery products offering sweet flavors without added sugars are becoming more popular. Brands such as Hershey’s and Lindt have introduced low-sugar chocolates, using alternative sweeteners such as erythritol and stevia to cater to this growing demand
