The global functional gummies and jellies market is primarily driven by increasing consumer health consciousness and a demand for convenient, nutrient-enriched products offering benefits such as immunity, digestive support, and energy boosts. Additionally, their portability aligns well with busy lifestyles. However, the market faces restraints from stricter regulations on sugar content and artificial additives, which impact product formulations. The rising health awareness and disposable income in emerging economies present significant growth opportunities, encouraging companies to expand their offerings in these regions. Yet, manufacturers are confronted with the challenge of reformulating products to meet these new health standards without sacrificing taste, particularly in markets where sweeter flavors are in high demand.
