- In September 2024, HARIBO GmbH & Co. KG announce that Goldbears Wild Berry is making its return and will now be a permanent addition to the Goldbears lineup in the U.S. This move will likely boost consumer engagement and expand the brand’s appeal by offering a new, refreshing flavor to loyal fans, driving both increased sales and brand loyalty in the competitive gummy candy market
- In July 2024, Jelly Belly Candy Company has ssspartnered with Wilder, the creators of imaginative games, to bring a new level of fun to thaeir iconic BeanBoozled jelly beans. By gamifying this unique candy experience, the collaboration enhances the brand’s appeal, attracting both candy enthusiasts and game lovers. This move will likely increase brand visibility, engage a broader audience, and drive sales through the introduction of interactive, shared experiences
- In February 2024, Nerds Gummy Clusters, produced by Ferrara Candy Company, have been awarded the prestigious "Product of the Year 2024" in the candy category, which is the world's largest consumer-voted award for product innovation. This recognition highlights the popularity and creativity of the product, boosting the brand's reputation. It also positions Ferrara Candy Company for increased consumer interest, brand loyalty, and potential sales growth by leveraging this award in marketing and promotions
- In October 2023, Perfetti Van Melle Group has announced the acquisition of Mondelēz International's gum division in the U.S., Canada, and Europe, adding well-known brands like Trident, Dentyne, and Chiclets to its portfolio. This move strengthens Perfetti Van Melle's position as a global leader in the confectionery and gum sectors, enhancing its production capabilities, distribution network, and market presence. The deal also includes manufacturing facilities in Rockford, USA, and Skarbimierz, Poland, increasing the company’s global footprint to 33 production sites
