- Gamification in patient engagement, involving the use of game-based elements in healthcare applications, is becoming an increasingly integral part of modern digital health strategies due to its ability to enhance patient motivation, adherence, and overall experience across various therapeutic areas and wellness programs
- The growing adoption of mobile health apps, wearable devices, and remote monitoring tools is primarily fueling demand for gamified solutions that promote healthier behaviors, improve chronic disease management, and drive long-term patient participation in treatment plans
- North America dominated the gamification in patient engagement market with the largest revenue share of 41.7% in 2024, supported by advanced healthcare infrastructure, early adoption of digital health technologies, and strong presence of major players offering gamified platforms for physical and mental health improvement
- Asia-Pacific is expected to be the fastest growing region in the gamification in patient engagement market during the forecast period due to expanding mobile health access, rising smartphone penetration, and increasing focus on preventive healthcare
- Exercise games segment dominated the gamification in patient engagement market with a market share of 46.2% in 2024, driven by its effectiveness in promoting physical activity, rehabilitation, and patient adherence through interactive, device-integrated solution
